Lead, Product Marketing Manager - Measurement

Snap Inc.; Palo Alto (CA); On-site; USD 190,000 - 284,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

RSU eligibility

Job summary

Snap Inc. is seeking a Lead Product Marketing Manager - Measurement to own the global measurement strategy, with a focus on first-party measurement and expanding to signal and third-party solutions.

You will translate advertiser feedback into differentiated value and shape competitive positioning. You will collaborate with product, engineering, sales, and marketing to drive launches, seller readiness, and adoption across regions, while guiding messaging and thought leadership in a fast-paced

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years in product marketing or digital advertising roles.

Responsibilities

• Own global product marketing strategy for measurement.
• Shape strategy and roadmaps from advertiser feedback, trends and competitive insights.
• Define positioning, messaging, and thought leadership for Snap’s measurement value.
• Lead global GTM strategy and execution with cross-functional partners to drive launches and adoption.

Skills

Digital ads

Advertiser insights

Cross-functional leadership

Strategic thinking

Analytical skills

Education

BS/BA degree

8+ years in product marketing

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Lead Product Marketing Manager - Measurement at Snap, Inc!

What You'll Do

• Own global product marketing strategy for Snap’s measurement solutions, with a primary focus on first-party measurement (e.g., Conversion Lift) and a secondary focus on signal and 3P measurement solutions.
• Shape measurement product strategy and roadmaps by translating advertiser feedback, industry trends, and competitive insights into product priorities and opportunities for differentiation.
• Define positioning, messaging, and thought leadership that strengthen Snap’s measurement value proposition, advertiser confidence, and market competitiveness.
• Lead global go-to-market strategy and execution, partnering with Product, Engineering, Sales, Marketing Science, Solutions Engineering, and Customer Support to drive launches, seller readiness, and adoption.

Knowledge, Skills & Abilities

• Strong understanding of digital advertising and advertiser measurement needs.
• Demonstrated ability to influence product strategy and roadmaps through advertiser insights, competitive analysis, and sound commercial judgment.
• Ability to translate complex technical products into clear, differentiated advertiser value.
• Proven cross-functional leadership across Product, Engineering, and Sales.
• Excellent analytical and communication skills; self-directed with strong ownership and judgment.

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 8+ years of experience in product marketing, product strategy, or other relevant digital advertising roles

Preferred Qualifications

• Product marketing or product strategy experience with advertising products at scale in a technology company
• Hands-on experience with digital ads measurement, including lift, attribution, incrementality, or signal solutions
• Third-party measurement expertise or thought leadership in the space

Default Together Policy at Snap

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

• paid parental leave
• comprehensive medical coverage
• emotional and mental health support programs
• compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $190,000-$284,000 annually.

Zone B:

The base salary range for this position is $181,000-$270,000 annually.

Zone C:

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.

If you believe this job description is missing required pay transparency information, please submit a report through this form: Job Description Pay Range Disclosure.