Lead Product Marketing Manager

Citrix; Connecticut; On-site; USD 133,000 - 201,000; Full time

Job summary

Citrix, a leading cloud solution provider, seeks a Lead Product Marketing Manager. This role involves crafting value propositions for virtual desktop solutions and collaborating with marketing and sales teams to enhance customer engagement. Ideal candidates possess strong communication skills and relevant experience in product marketing, particularly with cloud solutions.

Qualifications

• 7+ years in product marketing or related roles required.
• Experience in virtual desktop technologies is a plus.
• Ability to work autonomously on multiple projects.

Responsibilities

• Crafts compelling value propositions and messaging.
• Leads sales enablement with executive-level messaging.
• Defines success metrics using analytics and feedback.

Skills

Communication

Collaboration

Analytical Skills

Education

Bachelor's degree in Marketing or Business Administration

MBA

Tools

Marketing Automation Platforms

CRM Systems

Job description

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Welcome to Marketing at Citrix! We are a team in motion. We embrace the best of a storied enterprise brand and sculpt with modern marketing practices to create an exemplary team. We craft stories that connect deeply with our customers. We understand our audiences, what drives them, the challenges they face and how to position our value in a way that resonates. We amplify our stories to specific audiences with meticulous accuracy and land those stories in target accounts with surgical precision.

We are curious, data fluent, and constantly experimenting to hone our skills in the pursuit of excellence. We are unified and in sync as a finely tuned symphony orchestra.

Are you one of us? We’re looking for a Lead Product Marketing Manager who can help us elevate and show customers how they can optimize virtual desktops in the cloud.

Job Description/Responsibilities:

• Crafts compelling business decision maker value propositions and messaging to show how we can optimize virtual desktop infrastructure from the cloud which resonate with business initiatives of cost, value, and risk principles
• Adept at translating product capabilities to business outcomes
• Anticipates and leads the enablement needs of sales with executive level messaging, proof points, objection handling and other relevant collateral in cloud delivered virtual desktops
• Initiates and drives the inception and strategy of field enablement programs which help field sellers with executive level engagement and reasons to explain how Citrix uniquely solves the public and hybrid cloud desktop virtualization challenges.
• Aligns platform level program and initiatives across senior product management, sales, and marketing teams
• Supports the strategy on executive events, roundtables, or webinars for cloud delivered desktop virtualization where business executives are the target audience.
• Defines success metrics for platform awareness, adoption, and engagement. Expertly uses analytics and qualitative feedback to refine campaigns and programs.
  
  

Required Experience/Skills:

• 7+ years of experience in product marketing or related roles.
• Ability to work autonomously across a number of different projects.
• Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content.
• Strong cross-functional collaboration skills across disciplines.
• Solid understanding of marketing principles and best practices.
• Demonstrated experience in developing impactful marketing strategies and programs.
• Experience preparing for and presenting to executive level audiences.
• Solid business rigor skills of program development, management, analysis and reporting.
• Solid knowledge of key business drivers and the process for technology decision making.
  
  

Preferred Experience/Skills:

• Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus.
• Familiarity with software product development processes.
• Experience in virtual desktop and virtual application infrastructure either on-premises or cloud based. Bonus credit for W365, AVD, or AWS Workspaces experience.
• Experience in public cloud technology such as Azure, AWS, or Google Cloud.
• A passion for technology and understanding of the enterprise software landscape.
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle).
  
  

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

If you need a reasonable accommodation due to a disability during any part of the application process, please email us at [e-mail] for assistance.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance. NYC generally ranges: $153,601-$230,401 CA generally ranges: $160,279-$240,419 All other locations fall under our General State range: $133,566-$200,348 Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

About Us:

Cloud Software Group is one of the world’s largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done — from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links: California FCA and Los Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at [phone], HR directly via [phone] or email at [e-mail] for assistance.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer Networking Products, Software Development, and Technology, Information and Internet

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