Lead Product Manager, Personalization & Growth

Disney; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Disney Entertainment and ESPN Product & Technology is seeking a Principal Product Manager to own personalization platforms across Disney's streaming portfolio, including Disney+, Hulu, ESPN, and ABC.

You will partner with ML and Data Science to translate business problems into model requirements, define North Star metrics, and ship high-impact experiments that drive subscriber value across the Disney ecosystem.

Qualifications

• 10+ years of product management experience shipping consumer products at scale (millions of users).
• Proven track record partnering with Data Science/ML Engineering to build and ship production ML models (recommender systems, propensity models, ranking algorithms, personalization platforms).
• Deep understanding of A/B testing, experimentation frameworks, holdout design, statistical significance, and measuring incrementality.
• Experience with subscription businesses, pricing, promotions, lifecycle optimization, growth, or monetization.
• Data-driven decision-making: comfortable defining success metrics, interpreting experiment results, making go/no-go decisions based on data.
• Cross-functional leadership: ability to influence ML Engineering, Data Science, and

Responsibilities

• Own personalization platform strategy and roadmap: Drive three parallel workstreams (model improvements, data expansion, surface experiments) to maximize subscriber lifetime value across key Commerce touchpoints.
• Define and socialize North Star metrics: Establish success criteria for all personalization experiments; ensure consistent measurement across surfaces.
• Partner with ML/Data Science to build better models: Translate business problems into model requirements and success criteria.
• Build new personalization capabilities: Spec and launch propensity models, cross-surface offer orchestration (decide where to show offers, not just what ), and unauthenticated personalization.
• Design and ship high-impact experiments: Run A/B tests across surfaces with clear LTV success criteria and guardrails (retention, revenue, and engagement).
• Ensure model quality and rigor: Establish randomization infrastructure, LTV-native model training, unbiased training data pipelines, and holdout groups.
• Coordinate cross-functionally without direct authority: Align with product, data science, analytics, and lifecycle/marketing teams on shared goals and experimentation frameworks.
• Prioritize investment based on ROI: Determine trade-offs between model improvements vs. surface expansion using LTV impact data.
• Communicate strategy and results to leadership: Present regular updates and business reviews on portfolio impact; write strategy memos with hypothesis-driven framing and validation gates.

Skills

Product management

ML collaboration

A/B testing

Subscription monetization

Data-driven decisions

Cross-functional leadership

Job description

Disney Entertainment and ESPN Product & Technology is seeking a Principal Product Manager to own personalization platforms across Disney's streaming portfolio, including Disney+, Hulu, ESPN, and ABC.

You will partner with ML and Data Science to translate business problems into model requirements, define North Star metrics, and ship high-impact experiments that drive subscriber value across the Disney ecosystem.