Lead Product Manager, Omnichannel Personalization

Lowe's; Charlotte (NC); On-site; USD 112,000 - 212,000; Full time

Benefits offered by this job

On-site barista at Tech Hub

Zen Garden at Tech Hub

Flex Office: 2 days on-site

Job summary

Lowe’s seeks a Lead Product Manager for Omnichannel Personalization in Charlotte. You will own vision, strategy, and roadmap for multi-channel personalization features, guiding cross-functional teams through development from concept to GTM.

You’ll manage product backlogs, drive prioritization across data, journey orchestration, and channel activation, and lead cross-domain initiatives to deliver customer value. This role blends startup agility with enterprise scale at Lowe’s.

Qualifications

• Experience with modern personalization technologies or related data platforms.
• Bachelor's degree or equivalent experience.
• Experience in an agile software environment with cross-functional teams and strong writing ability.

Responsibilities

• Drives product lifecycle and roadmap across domains to deliver usable, viable products.
• Frames product vision and aligns with business partners and OKRs.
• Creates quarterly product roadmaps with milestones and analyzes measures of success.
• Leads journey-mapping conversations across domains to coordinate cross-channel experiences.
• Stays current with macro/micro tech trends to keep Lowe's at a leader position.
• Defines analytics requirements and ensures data tracking to measure lift and outcomes.

Skills

Customer data platforms

Marketing automation

Decisioning

Journey orchestration

Personalization technologies

Agile software

Strong writing

Cross-functional collaboration

Education

Bachelor's degree in business/marketing/engineering

Master's degree in business administration

Job description

Innovate in Charlotte

Thank you for dedicating your time and talent to Lowe’s. We want to give you more opportunities to learn and grow, so if you find a position you’re interested in below, we encourage you to apply!

Your Impact

The Lead Product Manager, Omnichannel Personalization, owns the vision and strategy, roadmap, and feature definition for large, cross-functional and/or highly complex products that often span multiple product groups. Responsibilities include defining the roadmap as well as planning and managing products and product features through the product development process.

This role manages the product backlogs for one or more product groups while prioritizing work and making product-related decisions based on the needs and expectations of customers and stakeholders.

This role identifies and manages projects with a high level of autonomy. The Lead Product Manager manages multiple product designs at any given time while partnering closely with the business to understand challenges and develop the go-to-market strategy.

Work with a Winning Team

As a Lead Product Manager, you will have the chance to shape the future of retail technology while working alongside talented individuals who share your passion for innovation and excellence.

Under the leadership of one of Forbes Top 50 CIOs, you’ll find opportunities to flex your current skills and the support to develop new ones. We combine the stability and investments of an established global company with the innovative spirit of a startup, allowing you to explore your every curiosity and unlock your full potential.

We also know what it takes to build an inclusive culture – from collaborating with diverse and curious minds to approaching challenges with new perspectives.

Innovate in Charlotte

This position is based at our on-site Tech Hub in Charlotte, North Carolina. Lowe’s Tech Hub is an ultramodern work environment, complete with cutting- edge technology, collaborative workspaces, an on-site barista and Zen Garden, and other perks to enhance your work experience.

What You Will Do

• Drives and is responsible for the success of a product or suite of products through the product lifecycle. Sets the standard across the enterprise for building usable, viable, and feasible products. Drives a continuous improvement culture. Identifies and implements opportunities to improve team and culture.
• Frames the product vision and direction qualitatively for each product under their domain along with the product team. Defines the long-term plan of the product and objectives and key results (OKRs). Works with business partners to obtain buy-in. Defines the target-state personalization capabilities and aligns priorities across customer data, decisioning, journey orchestration, and channel activation.
• Creates and delivers a quarterly product roadmap with high level milestones in partnership with the product team. Contributes rounded internal/external inputs to guide measures of product success. Owns and drives the product plans. Leverages data from multiple sources to negotiate alignment and timing for cross-domain dependencies to achieve expected value. Sequences shared personalization capabilities and cross-channel use cases based on customer impact, business value, and platform dependencies.
• Owns and leads journey-mapping conversations across domains to drive clarity in product separation while maintaining holistic workflows for the end users. May impact cross-domain journey mapping/user experience. Ensures journeys are coordinated across email, SMS, push, mobile app, Lowes.com, paid media, and other relevant touchpoints, rather than optimized in channel silos.
• Stays up to date and acts on macro and micro technology trends within given space to ensure the company maintains leader position at the brand level.
• Drives innovation to accelerate product roadmaps and reusability across products within the domain. Promotes reusable personalization capabilities, including audience and signal activation, next-best-action decisioning, offer eligibility, and cross-channel coordination.
• Experiments to ensure user adoption before making large investments in product build.
• Leads a product group in cross-functional execution and delivery of a product or group of products. Works autonomously on a large or complicated product. Serves as an expert in a product domain across the company and sets the benchmark for delivering quality products. Builds cross-functional roadmaps focused on delivering user value across the enterprise.
• Drives prioritization cross-functionally and communicates how user value is being delivered according to the roadmap. Aligns with partners to achieve the value of the product or business case. Aligns stakeholders on shared personalization priorities, contact policies, journey sequencing, and cross-channel dependencies.
• Influences the strategic direction of a significant product or suite of product(s). Influences engineering priorities of the product space. Acts as a key influencer across the portfolio.
• Uses product marketing to drive deep understanding of the product owned with peers and leaders. Works with stakeholders to develop product market fit strategies.
• Defines objectives and data required for analytics needed either independently or in conjunction with business partners for their product and how it relates to the product portfolio. Partners with engineering to build tracking/monitoring needed to get the data. Defines measurement for incremental lift and customer outcomes across channels, including conversion, engagement, retention, offer effectiveness, and customer lifetime value.
• Develops functional and technical OKRs/metrics and creates corresponding data/analytics to track the health and business impact. Defines key metrics of the product and practices routines to consistently monitor health of the product. Uses experimentation and holdouts where appropriate to distinguish incremental personalization impact from baseline performance.
• Leverages data to determine trends and opportunities within the assigned product. Interacts with competitive products and evaluates industry trends to set product plan and priorities to ensure product is at or above industry norm.

Minimum Qualifications

• Experience with customer data platforms, marketing automation, decisioning, journey orchestration, or personalization technologies is preferred.
• Bachelor’s degree in business, marketing, engineering, communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 7 years of experience in two or more of the following: project management, product management, business analysis, program management, experimentation, or product marketing
• 5 years of experience in product and/or experience management
• Experience in an agile software environment with proficiency in product marketing and strong writing ability.
• Experience working cross-functional in a large organization with senior leadership
• Experience translating data into quantifiable actions/deliverables

Preferred Skills/Education

• Master’s degree in business administration or similar advanced degree
• Experience providing guidance and direction to cross-functional resources
• CSPO Certification

Where You’ll Be;

• Associates are required to relocate to the Charlotte region to foster collaboration and facilitate improved testing and support.
• Lowe’s supports a Flex Office concept where in-person work is required two days per week at the Charlotte Tech Hub
• Most business meetings are planned around the Eastern time zone.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than$86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based inMooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $111,600.00 - $212,000.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.