Lead Product Designer

WATI.io; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

WATI.io in the United States seeks a Lead Product Designer to shape experiences for our SaaS platform. You’ll own design for core product areas, guide other designers, and raise the quality and consistency of our design system and mobile experience.

You’ll work closely with product managers and engineers to translate user needs into clear, usable interfaces, conduct research, prototype ideas, and advocate for AI-enabled design workflows that improve outcomes.

Qualifications

• 10+ years of experience in Product Design, with at least 3 years in a lead role.
• A portfolio that shows strength in UX, interaction, and visual design.
• Expertise in Figma and proficiency with prototyping, design systems, and collaboration tools.
• Experience designing for complex systems or SaaS products.
• Experience designing for mobile apps and platform-specific patterns.
• Strong understanding of user research methods and turning insights into ideas.
• Curiosity around AI adoption in design and ability to experiment with new tools.
• Clear communication and cross-functional teamwork.
• Comfort discussing technical constraints with developers.
• A strategic mindset linking design to business goals.
• Experience with AI-driven or conversational products.

Responsibilities

• Lead end-to-end design for core product areas, from discovery to implementation.
• Translate customer needs into clear, intuitive experiences informed by competitor insights, research data, and UX best practices.
• Build a deep understanding of competitor features and customer needs at a persona level.
• Use modern tools and AI-assisted workflows to iterate faster, prototype new ideas, and validate through user testing.
• Lead user research to identify key touchpoints and define measurable criteria for UX effectiveness and efficiency by guiding other designers in conducting interviews, analyzing insights, and applying data-driven design principles.
• Own and evolve our design system to improve consistency, scalability, and ease of use across the product.
• Partner with engineering to ensure our design system is implemented accurately and continuously improved.
• Reimagine and enhance mobile app experience, ensuring parity and coherence with the web app.
• Collaborate with product and engineering teams to refine ideas based on feedback and improve designs as they’re built.
• Mentor designers, review their work, and support their growth.Mentor designers by reviewing their work and offering clear, actionable feedback that fosters their growth.
• Contribute to product and business strategy by connecting design decisions to outcomes.
• Build and present completing design demos to leadership to secure stakeholder alignment and buy-in.

Skills

Product Design

Design Leadership

UX Design

Figma

Design Systems

User Research

Collaboration

SaaS & Mobile

Tools

Figma

Job description

Wati is the world’s leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 20,000+ customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati’s story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it’s engaging a first‑time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

We’re looking for a Lead Product Designer who brings clarity, craft, and curiosity to how we design and build our SaaS platform. You’ll design experiences that help businesses connect better with their customers and lead the effort to make every part of our product simple, useful, and enjoyable.

You’ll work closely with product managers, engineers, and other designers to shape what we build next. You’ll own design for key areas of the product, guide other designers, and help raise the quality and consistency of our design system and mobile experience.

What You’ll Do

• Lead end-to-end design for core product areas, from discovery to implementation.

• Translate customer needs into clear, intuitive experiences informed by competitor insights, research data, and UX best practices.

• Build a deep understanding of competitor features and customer needs at a persona level.

• Use modern tools and AI-assisted workflows to iterate faster, prototype new ideas, and validate through user testing.

• Lead user research to identify key touchpoints and define measurable criteria for UX effectiveness and efficiency by guiding other designers in conducting interviews, analyzing insights, and applying data-driven design principles.

• Own and evolve our design system to improve consistency, scalability, and ease of use across the product.

• Partner with engineering to ensure our design system is implemented accurately and continuously improved.

• Reimagine and enhance mobile app experience, ensuring parity and coherence with the web app.

• Collaborate with product and engineering teams to refine ideas based on feedback and improve designs as they’re built.

• Mentor designers, review their work, and support their growth.Mentor designers by reviewing their work and offering clear, actionable feedback that fosters their growth.

• Contribute to product and business strategy by connecting design decisions to outcomes.

• Build and present completing design demos to leadership to secure stakeholder alignment and buy-in.

• 10+ years of experience in Product Design, with at least 3 years in a lead role.

• A portfolio that shows strength in UX, interaction, and visual design.

• Expertise in Figma and proficiency with prototyping, design systems, and collaboration tools.

• Experience designing for complex systems or SaaS products.

• Proven experience improving or maintaining a design system.

• Experience designing for mobile apps and understanding platform-specific design patterns.

• Strong understanding of user research methods and how to turn insights into actionable ideas.

• Hands-on with tools that enable faster iteration, prototyping, and testing.

• Curiosity around AI adoption in design and the ability to experiment with new tools or workflows.

• Clear communication skills and the ability to work well with cross-functional teams.

• Comfort discussing technical constraints with developers and finding practical solutions.

• A strategic mindset that connects design to business goals.

• Experience with AI-driven or conversational products.

You’ll have the opportunity to:

• Design a product used by thousands of businesses worldwide
• Work with a thoughtful, collaborative, and motivated team.
• Take real ownership of your work and space to experiment and innovate.
• Enjoy flexible hours and a culture that values craft, curiosity, and learning.