Lead Product Designer

Rocket Companies, Inc.; Lansing (MI); On-site; USD 146,000 - 335,000; Full time

Job summary

Rocket Companies, Inc. is seeking a Lead Product Designer to craft customer-facing digital experiences that drive acquisition and conversion across marketing channels.

You will own end-to-end design initiatives, leveraging AI-assisted design and a strong visual craft, while collaborating across Product, Engineering, Marketing, Brand, Content, and SEO teams.

Qualifications

• 7+ years of experience in product design.
• Portfolio demonstrating strong UX, interaction, and visual design across web and mobile.
• Experience with AI-enabled design workflows and rapid prototyping.
• Familiarity with AI tools in design workflows is a plus.

Responsibilities

• Lead end-to-end design for top-of-funnel customer-facing digital experiences from discovery to implementation.
• Own complex design initiatives to improve acquisition, engagement, and conversion while delivering exceptional user experiences.
• Use AI tools throughout the design lifecycle to accelerate iteration and elevate deliverable quality.
• Define and execute a forward-looking product vision while elevating visual design quality.
• Collaborate with Product, Engineering, Marketing, Brand, Content, SEO, and other cross-functional partners to define strategy and create intuitive digital experiences.
• Translate customer insights, business objectives, and data into thoughtful design solutions.
• Develop user flows, wireframes, prototypes, and high-fidelity designs to communicate concepts and drive alignment.
• Work with researchers to conduct usability testing and leverage analytics to improve experiences.
• Design scalable experiences leveraging Rocket's design system and elevate design quality across products.
• Partner with engineers to ensure designs are delivered with quality, accessibility, and craftsmanship.
• Facilitate design critiques and workshops to foster a culture of feedback.

Skills

Product design experience

UX design

UI design

AI-enabled design

Cross-functional collaboration

Communication skills

Tools

Figma Make

Claude Code

Claude Desktop

Job description

This posting will be open until October 31, 2026. Applications received after this date may not be considered.

The Lead Product Designer is responsible for designing customer-facing digital experiences that help people discover, explore, and choose Rocket's products and services. This role partners across Product, Engineering, Marketing, Brand, Content, SEO, and other cross‑functional teams to create intuitive, visually compelling experiences that drive customer acquisition, engagement, and conversion.

As a Lead Product Designer, you'll own complex Marketing focused initiatives from concept through execution, balancing customer needs, business goals, and technical constraints to deliver exceptional experiences. You'll leverage research, data, experimentation, and exceptional visual design and craft skillset to create scalable solutions while helping elevate the quality of design across the organization.

AI is core to how we design. You'll bring an openness and genuine passion for AI‑augmented ways of working, leveraging AI throughout the design workflow, from ideation and concept exploration to AI-assisted design and prototyping, to move faster, explore more broadly, and raise the bar on craft.

About the Role

• Lead end-to-end design for top of funnel customer‑facing digital experiences, from discovery and ideation through UX/UI design, prototyping, validation, and implementation.
• Own complex design initiatives that improve customer acquisition, engagement, and conversion while delivering exceptional user experiences.
• Use AI tools throughout the design lifecycle, from ideation to prototyping to accelerate iteration, broaden exploration, and elevate deliverable quality.
• Ability to define and execute against a forward‑looking product vision while elevating visual design quality.
• Collaborate closely with Product, Engineering, Marketing, Brand, Content, SEO, and other cross‑functional partners to define strategy and create intuitive digital experiences.
• Translate customer insights, business objectives, and data into thoughtful design solutions that solve real customer problems.
• Develop user flows, wireframes, prototypes, and high‑fidelity designs to effectively communicate design concepts and drive alignment across teams.
• Work with user researchers to conduct usability testing and leverage analytics and customer feedback to continuously improve experiences.
• Design scalable experiences that leverage Rocket's design system while identifying opportunities to improve patterns and elevate design quality across products.
• Partner with engineers throughout implementation to ensure designs are delivered with a high level of quality, accessibility, and craftsmanship.
• Facilitate design critiques, workshops, and collaborative working sessions to foster a culture of feedback and continuously improve design quality.
• Stay informed on emerging design trends, customer behaviors, and industry best practices to help maintain a competitive edge in usability, performance, and visual design.
• Advocate for customer‑centered design by balancing user needs, business goals, technical feasibility, and measurable outcomes.
• Mentor designers by providing guidance, constructive feedback, and opportunities for professional growth while promoting a collaborative and inclusive design culture.

About You

• Minimum Qualifications
• 7+ years of experience in product design.
• Experience designing customer‑facing digital products, with a portfolio demonstrating strong UX, interaction, and visual design across web and mobile platforms.
• Openness, passion, and hands‑on experience leveraging AI within the product design workflow, including ideation, AI‑assisted design exploration, and rapid prototyping leveraging Figma Make, Claude Code, and Claude Desktop or similar tools.
• Strong willingness to continuously adopt new AI capabilities as they emerge.
• Strong understanding of interaction design, information architecture, visual hierarchy, typography, and responsive design.
• Ability to translate complex customer and business problems into simple, elegant solutions.
• Experience conducting and incorporating user research and usability testing into design iterations.
• Excellent communication, presentation, and collaboration skills, with the ability to articulate design decisions, influence stakeholders, and advocate for user‑centered design.
• Experience partnering with cross‑functional teams to deliver high‑quality digital products.
• Familiarity with front‑end development concepts and implementation considerations.
• Experience working within and evolving an established design system.
• Preferred Qualifications
• Experience designing marketing websites, landing pages, and top‑of‑funnel experiences.
• A track record of experimenting with, evaluating, and championing new AI‑enabled design workflows within a team or organization.
• Experience using analytics, experimentation, and A/B testing to optimize user experiences.
• Experience balancing brand expression with usability and business goals.
• Knowledge of motion design or micro‑interactions that enhance user experiences.
• Experience working in agile product development environments.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well‑being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back.

About us

Rocket is a Detroit‑based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Equal Opportunity and Accommodations

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state and federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.

Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at

Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

Compensation and Benefits

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $145,500.00-$334,500.00. The position may also be eligible for an annual bonus, incentives, and other employment‑related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid‑time off.

The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.