Lead Insurance Product Advisor (Hybrid)

American Family Insurance Agency Staff; Madison (WI); On-site; USD 99,000 - 167,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Pension plan

Paid holidays

Job summary

American Family Insurance is seeking a Lead Product Advisor for Commercial Farm Ranch to steer product strategy, pricing, and profitability. You will coordinate with experts and leadership to drive changes, while managing the end-to-end lifecycle of initiatives and ensuring regulatory compliance.

The role emphasizes data-driven decisions, competitive intelligence, and lean innovation to deliver customer-focused products and growth across markets. Hybrid work and relocation support are offered.

Qualifications

• Proven experience delivering customer-driven solutions or services.
• Experience developing insurance product/line of business strategies.
• Strong use of market/competitor intelligence to guide decisions.
• Knowledge of lean innovation, Agile, or similar development approaches.
• Understanding of market research and regulatory trends.
• Knowledge of product design, pricing and management principles.
• Solid financial and data analysis capabilities.
• Experience leading product development projects with P&L responsibility.

Responsibilities

• Oversee price, product and underwriting strategies for profitability and growth.
• Collaborate with subject matter experts and leaders to implement customer-focused changes.
• Research competition to identify opportunities and threats.
• Lead end-to-end lifecycle of initiatives.
• Ensure product changes comply with laws and regulations.
• Drive continuous improvement in processes and outcomes.
• Develop technical expertise within the product team.
• Lead research and insights, pricing models, and innovation methods.
• Develop customer product strategy including segmentation and roadmap.
• Execute lean product innovation to test needs with MVP concepts.
• Plan launches for products, services, and enhancements with financial viability.

Skills

Customer focus

Insurance product strategy

Market intelligence

Lean innovation

Market research

Product design

Job description

Description

As a Lead Product Advisor supporting Commercial Farm Ranch you will provide the product and profit and growth linkage for all company and alliance products. Provide data analysis and information, identification of causes of deviations, development of solutions and driving the execution of plan implementation. Manage operational planning and rate revisions, accountable for achieving profit and growth goals. Depending upon business need, may specialize in leading new product innovation and development projects. Provide guidance to less experienced staff.

You will report to Director, Product #LI-Hybrid

Position Compensation Range:

$99,000.00 - $167,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• Oversee development of strategies related to price, product and underwriting. Build and deliver product plans that lead to profitability and growth.
• Collaborate with subject matter experts and our leaders to implement changes that enhance the customer experience.
• Research the competition to develop opportunity and threat assessments.
• Direct end-to-end life cycle of our initiatives.
• Oversee implementation of product changes in compliance with laws and regulations.
• Lead with a continuous improvement approach.
• Develop and maintains technical expertise within the product management team.
• Oversee research and insights gathering and analysis including competitive intelligence, customer empathy, develop pricing models and analysis, and innovation methodology.
• Develop customer product strategy including customer segmentation, roadmap development of product backlog. Collaborate with product management for opportunity identification, enterprise service linkage, vendor management and research.
• Execute and oversee lean product innovation processes to test-and-validate product needs using minimum viable product and other concepts.
• Develop and oversee process for launch of products, services and enhancements. Ensure overall compliance and financial viability. Identify and develop expansion strategy in partnership with appropriate distribution partners to increase exposure of product to appropriate new markets.

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-driven solutions, support, or service.
• Demonstrated experience developing insurance product/line of business strategies.
• Extensive knowledge of leveraging customer, market, and competitor intelligence.
• Extensive knowledge and experience with lean innovation, agile or other development/innovation approaches.
• Extensive knowledge of market research and marketplace and regulatory trends.
• Extensive knowledge and understanding of product design, pricing and product management.
• Solid knowledge and understanding of advanced financial and data analysis techniques.
• Demonstrated experience leading projects in product development and product management.
• Demonstrated experience with profit and loss accountability. Demonstrated experience in driving to results in one or more of the following areas: sales, product lines, claims, or other core business functions.
• Demonstrated experience managing and leading large complex projects or programs with a cross-divisional impact toward intended results.
• Solid knowledge and understanding of root cause analysis and processes.

Preferred Experience:

• Farm insurance.

Licenses

Not applicable.

Travel Requirements

Up to 10%.

Physical Requirements

Work that primarily involves sitting/standing.

Working Conditions

Not applicable.

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

In this hybrid role, you will be expected to work a minimum of 10 days per month out of the Madison, WI, Boston, MA or Denver, CO offices.

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email [e-mail] to request a reasonable accommodation.

#LI-AB1