Lead Marketing Operations Manager

GoFundMe; United States; Remote; USD 113,000 - 170,000; Full time

Job summary

A leading company is seeking a Lead Marketing Operations Manager to optimize marketing technology and data management systems. This role involves enhancing operational efficiency and driving innovation in marketing automation, with a focus on data integrity and process optimization.

Benefits

Comprehensive healthcare benefits

Financial assistance for hybrid work

Generous parental leave

Flexible time-off policies

Mental health resources

Learning and development programs

Qualifications

• 8+ years of experience in marketing operations.
• Expertise in top-of-funnel strategies for conversion.
• Ability to translate data into meaningful insights.

Responsibilities

• Guide development of marketing technology stack.
• Optimize campaign response-to-MQR process.
• Establish scalable processes for lead management.

Skills

Marketing Operations

Data Management

Process Optimization

Salesforce

Marketo

A/B Testing

Tools

Salesforce

Marketo

Salesloft

6sense

Sendoso

Jira

Asana

Job description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Lead Marketing Operations Manager where you’ll play a pivotal strategic role in shaping and optimizing our marketing technology and data management systems, driving innovation in marketing automation, and enhancing operational efficiency.

The Job...

• Marketing Technology and Data Management
• Guide the development of the marketing technology stack, ensuring seamless integration, operation, and optimization of software such as Salesforce, Marketo, 6sense, and Sendoso.
• Audit and enhance marketing’s data strategy to manage lead lists, data enrichment, and form handling across all channels. Ensure data integrity and accessibility across marketing functions.
• Work with Marketing Intelligence to create and maintain dashboards and reports to monitor key marketing metrics, providing insights and recommendations to improve performance.
• Process Optimization and Operational Efficiency
• Experience tracking and reporting on Account Journeys in relation to activities (marketing + sales) – creating repeatable processes
• Optimize the campaign response-to-MQR process, collaborating with SDR, sales, and marketing teams to enhance lead management, routing, scoring, and nurturing.
• Direct A/B testing efforts to identify and implement best practices, driving continuous improvement in marketing tactics and strategies across teams and geographies.
• Work in tandem with an Email Marketing Manager to optimize Marketo and Salesforce integration including segmentation, duplicate records, etc.
• Establish and maintain scalable processes to ensure best practices in campaign and lead management for inbound and outbound marketing
• Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies

You...

• Have 8+ years of experience in marketing operations
• Possess deep expertise in top-of-funnel strategies and processes that fuel conversion and meaningful pipeline growth
• Understand how IT, sales, finance, marketing, and sales development interweave with each other from a planning perspective
• Can prove your ability to translate data into meaningful insights that drive business outcomes
• Possess proficiency and familiarity with the following systems:
• Salesforce administration, reporting & dashboarding
• Marketo marketing automation
• Salesloft sales engagement administration
• 6sense/Slintel administration
• Qualified administration
• Sendoso administration
• Jira
• Asana project management experience

Preferred

• Have defined and deployed privacy and consent management procedures to maintain compliance with regulations like GDPR and CCPA

Why you’ll love it here

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering and Gives Back programs.

We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $113,000 - $170,000 + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [e-mail].

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

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