Lead Marketing Manager — AI-Driven Growth

AMETEK; Norwood (MA); Vor Ort; USD 120.000 - 140.000; Vollzeit

Zusammenfassung

UEI, a unit of AMETEK, is seeking a Marketing Manager to lead the marketing strategy and day-to-day execution across channels, programs and operations. This role partners with sales, product management, engineering and other AMETEK stakeholders to advance business priorities.

You will translate market insights into measurable growth, strengthen UEI's brand and digital presence, manage a marketing team, and expand the AI-enabled marketing toolset while maintaining brand controls.

Qualifikationen

• Bachelor’s degree in marketing, business, communications or related field.
• 7+ years in B2B marketing, including 3+ years leading people, programs or cross-functional marketing work.
• 5+ years executing integrated campaigns across content, digital, events, social, advertising and lead generation.
• 3+ years of experience with marketing automation, CRM, analytics and reporting tools, including campaign measurement, lead management and attribution.
• Experience applying AI tools to marketing workflows, content, research, analytics, automation or operations, with documented human review and quality controls.

Aufgaben

• Own UEI's integrated marketing strategy, annual plan and budget, aligning investments with growth priorities, target markets and revenue goals.
• Lead and develop the marketing team, setting clear priorities, ownership, workflows and performance expectations.
• Direct technical content, product launches, campaigns, video, email and sales enablement.
• Own website strategy, UX, conversion, content governance, SEO, AEO and GEO.
• Expand UEI's AI-enabled marketing toolset, workflows and agents while maintaining human oversight, source validation and brand controls.
• Oversee marketing operations, automation, data quality, lead management, nurture and attribution in partnership with sales.
• Manage trade shows and events, including strategy, budget, logistics, messaging, lead capture and follow-up.
• Lead social media, digital advertising, trade media and email programs that build awareness and generate qualified demand.
• Establish KPIs, dashboards and reporting that translate performance into actionable recommendations.
• Manage UEI brand standards, messaging, visual consistency, approvals and quality across channels.
• Manage agencies, vendors, schedules and resources to deliver high-quality work on time and within budget.
• Use market research, competitive intelligence and customer insights to identify growth opportunities and strengthen positioning.

Kenntnisse

Marketing strategy

Team leadership

AI in marketing

CRM

Analytics & reporting

Lead generation

Cross-functional collaboration

Ausbildung

Bachelor’s degree in marketing, business, communications

Tools

Marketing automation

CRM

Analytics tools

Jobbeschreibung

UEI, a unit of AMETEK, is seeking a Marketing Manager to lead the marketing strategy and day-to-day execution across channels, programs and operations. This role partners with sales, product management, engineering and other AMETEK stakeholders to advance business priorities.

You will translate market insights into measurable growth, strengthen UEI's brand and digital presence, manage a marketing team, and expand the AI-enabled marketing toolset while maintaining brand controls.