Head of Data, Analytics & Intelligence

bloomadsglobalmedia; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Vacation policy

Work-from-Home Fridays

401(k) retirement savings

Volunteer hours

Professional development

Job summary

Bloom Ads is seeking a Director of Data, Analytics & Intelligence to lead analytics, data operations, and media intelligence in an in-house Waldorf Hills setting. The role blends strategic leadership with hands-on analytics—driving MMM, attribution, experiments, and customer journey analyses across paid media, CRM, and web data.

The ideal candidate has senior analytics experience in an agency or marketing consultancy, with a track record of translating complex data into actionable client

Qualifications

• 5+ years of experience in advanced analytics, marketing science, data science, measurement, or a related discipline.
• 2+ years of experience managing and developing analytics, data science, or measurement professionals.
• Bachelor's degree in a quantitative field; advanced degree preferred.
• Demonstrated experience developing and applying Marketing Mix Models in real-world marketing environments.
• Experience building or managing closed-loop attribution approaches that connect media activity with leads, transactions, revenue, or customer outcomes.
• Strong understanding of incrementality, experimental design, causal inference, attribution, media effectiveness, and marketing response modeling.
• Advanced proficiency in Python and/or R.
• Strong SQL skills and experience working with large, complex datasets.
• Experience developing dashboards, reporting frameworks, and BI solutions.
• Strong executive communication and presentation skills.

Responsibilities

• Lead and mentor a growing team of analysts and data professionals, establishing clear standards for analytical rigor and client impact.
• Develop enterprise analytics and measurement framework across clients, industries, and media channels.
• Lead development and application of Marketing Mix Modeling (MMM) to quantify marketing effectiveness and inform scenario planning.
• Develop closed-loop attribution frameworks linking media to downstream actions.
• Establish measurement strategies combining MMM, attribution, incrementality testing, experimentation, and BI.
• Design and oversee campaign measurement, test-and-learn programs, geo experiments, holdout tests, and A/B tests.
• Develop forecasting, response curves, optimization models, and segmentation approaches.
• Lead customer journey, CRM, digital analytics, website, mobile, app, social analytics where appropriate.
• Identify emerging methodologies and data sources to improve client decision-making.

Skills

Executive communication

Business storytelling

Client counseling

Multi‑stream program management

Strategic leadership

Education

Bachelor’s degree in statistics, mathematics, economics, data science, computer science, engineering

Master’s degree preferred

Tools

Python

R

SQL

Campaign Manager 360 / DV360 / The Trade Desk / Google Ads / Meta

Job description

Bloom Ads is seeking a Director of Data, Analytics & Intelligence to lead analytics, data operations, and media intelligence in an in-house Waldorf Hills setting. The role blends strategic leadership with hands-on analytics—driving MMM, attribution, experiments, and customer journey analyses across paid media, CRM, and web data.

The ideal candidate has senior analytics experience in an agency or marketing consultancy, with a track record of translating complex data into actionable client