Lead Manager, Campaign Management

AT&T; Dallas (TX); On-site; USD 128,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Paid Time Off and Holidays

Tuition reimbursement program

Parental Leave

Life Insurance

Job summary

AT&T is seeking a Lead Product Marketing professional to drive end-to-end campaign management and governance across the Marketing & Growth Organization. You will coordinate with Product and Brand Marketing, ensuring alignment with strategic plans and effective execution.

The role requires 6+ years in marketing, strong communication, and the ability to influence across large teams in a fast-paced environment. The position offers a broad benefits package and competitive salary.

Qualifications

• Bachelor's degree required; 6+ years in marketing or product marketing
• Experience managing multi-faceted go-to-market campaigns
• Strong ability to drive governance, risk mitigation, and executive reporting

Responsibilities

• Campaign management and governance across go-to-market initiatives
• Manage complex marketing campaigns from genesis to launch and optimization
• Maintain timelines, alerts, variances, and detailed campaign records
• Plan and facilitate leadership checkpoints; ensure follow-through
• Utilize Adobe Workfront or similar workflow tools
• Coordinate across product and brand teams to align plans and messaging

Skills

Campaign management

Cross-functional collaboration

Strategic thinking

Executive reporting

Communication skills

Education

Bachelor's degree

Tools

Adobe Workfront

Microsoft Office

Job description

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization (MGO) is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

MGO is committed to building out next-generation marketing capabilities that will broaden our skills, deepen our expertise, and better align all AT&T’s marketing and communication resources.

About the Role

To win in the connected world, AT&T needs best-in-class marketing. This means we need marketing expertise and leading-edge methodologies engrained in all facets and phases of our operations.

In this highly visible role, you will support our Marketing organization and drive campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine.

Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners.

The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. You are grounded in marketing strategy, end-to-end campaign management, and process optimization. This is far more than a project management role. You are a steward of accountability and an influencer of AT&T’s value and impact to consumers, and instrumental to our continued succes s.

You will be responsible for:

• Campaign management and governance

• Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.

• Pay ke en attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.

• Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.

• Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.

• Utilize working knowledge of Adobe Workfront or similar workflow management tool.

• Strategic coordination to ensure optimized execution.

• Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.

• Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.

• Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.

• Enablement of AT&T way of Marketing.

• Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.

• Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.

• Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.

• Responsibly teamwork on codifying campaign management and overall marketing processes.

Core Competencies:

• Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
• Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
• Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
• Executive presence to inspire confidence with internal and external constituents
• Collaborative and willing to roll up your sleeves with the team and get close to the details
• React quickly with strategic thinking and proactive solutioning in a fast-paced environment
• Strong communicator; verbal and written
• Highly organized and accountable
• Operational by nature, but through a strategic lens
• Patient and persistent
• Working knowledge of Adobe Workfront or similar workflow management tool
• Expert in Microsoft Office

Preferred

• MBA or Master's degree
• Experience with Bynder or other Digital Asset Management tools
• Creative or Media Agency experience

Education & Experience:

• Education: Typically requires a Bachelors degree.
• Experience: Typically requires 6+ years of experience in similar area of responsibility

A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

Our Lead Product Marketing jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Atlanta, Georgia, Dallas, Texas, El Segundo, California

Salary Range:

$128,400.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.