Director of Content

Matouk; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off & holidays

Employee discount on Matouk products

Job summary

Matouk, a luxury linens maker, seeks a Director of Content to lead content strategy and editorial planning across email, social, e-commerce, advertising, and B2B channels. You will oversee a Marketing Coordinator and partner with SVP Head of Brand, Creative, Merchandising, and E‑commerce to shape seasonal content and ensure on-brand storytelling.

The ideal candidate is an exceptional writer and editor with luxury brand experience, capable of hands-on writing, editing, and managing production

Qualifications

• 7-10 years of experience shaping and executing editorially driven content for luxury brands.
• Experience directly managing or mentoring at least one team member.
• Familiar with CMS, email marketing platforms, social scheduling tools, and DAM systems.
• Bachelor’s degree or higher in journalism, communications, creative writing or business/ marketing.
• Advanced editing and writing skills with digital and print media experience.
• Proven experience producing luxury/elevated product copy and branded storytelling.

Responsibilities

• Develop and manage annual and seasonal content calendar across email, social media, e-commerce, advertising, and B2B communications.
• Lead Matouk's editorial strategy and oversee content planning across all customer touch points.
• Develop and publish branded content for matouk.com, including new pages, seasonal campaigns, educational content, and product storytelling.
• Generate new editorial concepts and content ideas that support brand priorities, product launches, and seasonal storytelling.
• Manage Matouk's organic social media channels, including Instagram, Pinterest, Facebook, and LinkedIn.
• Manage internal and external writers and creative resources to produce product copy, campaign messaging, advertising copy, email content, and other marketing communications.
• Develop B2B communications and content supporting hospitality, corporate gifting, wholesale, retail, and trade partners, including NuORDER and the Matouk Book.
• Identify proactive editorial opportunities and manage incoming media requests and product inquiries.
• Partner closely with Creative, Merchandising, E-commerce, Product Development, Sales, and PR to ensure content aligns with business priorities, product launches, and seasonal campaigns.
• Serve as the steward of the Matouk brand voice across all written communications.
• Lead internal and external corporate communications, including messaging around Matouk's history, craftsmanship, values, and brand story.
• Define creative asset needs for editorial initiatives and partner with the Creative team to plan photography, video, and other content production.
• Evaluate and leverage existing assets within the digital asset management (DAM) system to maximize content across all channels.
• Ensure all content is delivered accurately, on time, and to the highest quality standards.

Skills

Editorial leadership

People management

Copywriting

Brand storytelling

Editorial strategy

Multichannel content planning

Luxury brand experience

Education

Bachelor's degree in journalism, communications, or related field

Tools

CMS

DAM systems

Email marketing platforms

Social scheduling tools

Job description

Founded in 1929, Matouk is a maker of finely crafted linens and home accessories for passionate and discerning consumers around the world. The Matouk name stands for more than a business; it represents three generations of our family realizing a dream. It also stands for our larger family – our inspiring and talented employees and our partner suppliers around the world – who are committed to carrying out an authentic and extraordinary tradition.

Summary

The Director of Content reports to the SVP, Head of Brand and is responsible for leading Matouk's content strategy and editorial planning across all brand communications, including email, social media, e-commerce, advertising, and B2B marketing. This role is responsible for developing the editorial strategy, content calendars, and messaging that support Matouk's brand and business objectives. This role will also oversee a Marketing Coordinator who supports the execution of marketing, content and editorial initiatives.

The Director of Content will lead the development and execution of content that connects Matouk's audiences—including consumers, interior designers, retailers, hospitality partners, and the trade—to the brand.

Working closely with the SVP, Head of Brand, Creative Director, Merchandising, and E-commerce teams, this role will develop seasonal content plans, define editorial priorities, and ensure the right creative assets are produced to support campaigns across every customer touchpoint.

The ideal candidate is an exceptional writer and editor with experience building content programs for a luxury brand. They understand how to translate product, craftsmanship, and seasonal storytelling into compelling content across digital and print channels. They are equally comfortable thinking strategically and rolling up their sleeves to write, edit, and manage production.

The ideal candidate has experience developing content for a luxury brand and knows how to leverage both internal teams and external creative partners. Existing relationships with freelance writers and content producers are a plus.

Responsibilities

• Develop and manage the annual and seasonal content calendar across email, social media, e-commerce, advertising, and B2B communications.
• Lead Matouk's editorial strategy and oversee content planning across all customer touch points.
• Develop and publish branded content for matouk.com, including new pages, seasonal campaigns, educational content, and product storytelling.
• Generate new editorial concepts and content ideas that support brand priorities, product launches, and seasonal storytelling.
• Manage Matouk's organic social media channels, including Instagram, Pinterest, Facebook, and LinkedIn.
• Manage internal and external writers and creative resources to produce product copy, campaign messaging, advertising copy, email content, and other marketing communications.
• Develop B2B communications and content supporting hospitality, corporate gifting, wholesale, retail, and trade partners, including NuORDER and the Matouk Book.
• Identify proactive editorial opportunities and manage incoming media requests and product inquiries.
• Partner closely with Creative, Merchandising, E-commerce, Product Development, Sales, and PR to ensure content aligns with business priorities, product launches, and seasonal campaigns.
• Serve as the steward of the Matouk brand voice across all written communications.
• Lead internal and external corporate communications, including messaging around Matouk's history, craftsmanship, values, and brand story.
• Define creative asset needs for editorial initiatives and partner with the Creative team to plan photography, video, and other content production.
• Evaluate and leverage existing assets within the digital asset management (DAM) system to maximize content across all channels.
• Ensure all content is delivered accurately, on time, and to the highest quality standards.

Qualifications

• 7-10 years of experience shaping and executing editorially driven content for luxury brands or luxury editorial
• Experience directly managing, mentoring, or developing at least one team member or direct report
• Familiarity with relevant content and marketing tools, including a CMS, email marketing platform, social scheduling tools, and digital asset management (DAM) systems
• Bachelor’s degree or higher in journalism, communications, creative writing or business/ marketing
• Advanced editing and writing skills
• Background in copy and editorial for digital and print media and social media with proven experience developing multi-platform content
• Demonstrated experience producing effective luxury/elevated product copy
• Demonstrated experience with branded storytelling and delivering compelling content

Key Success Measures

• A cohesive seasonal content strategy executed consistently across website, email, social media, advertising, and B2B communications.
• High-quality content delivered on time, with a consistent Matouk brand voice across every customer touchpoint.
• Increased customer engagement across owned channels and stronger alignment between Brand, Creative, Merchandising, and E-commerce in support of business priorities.

Compensation and Benefits

We offer a competitive base salary, annual bonus eligibility, medical, dental, and vision insurance, a 401(k) plan with company match, paid time off and holidays, and an employee discount on Matouk products.

Equal Opportunity Employer

John Matouk & Co., Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

The physical demands described here are representative of those that must be met by an employee to successfully perform the main duties and responsibilities of this job. Other duties with different demands may also be assigned by the employee's supervisor. John Matouk & Co., Inc. complies with the Americans with Disabilities Act and analogous state statutes.

Therefore, to the extent required by law, John Matouk & Co., Inc. will make reasonable accommodations to allow qualified individuals with disabilities to perform the essential functions, duties and responsibilities of their positions. Employees and applicants should discuss requests for reasonable accommodations with Human Resources at any time.

While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, office equipment, or controls and talk or hear. The employee frequently is required to walk, sit, reach with hands and arms, and climb. The employee is occasionally required to stand; stoop, kneel, crouch or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include color recognition, close vision, distance vision, peripheral vision, depth perception, and the abilities to adjust focus. The noise level in the work environment is usually moderate.