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Bonney Watson is seeking a Lead Intake Specialist in Washington, DC to handle inbound family inquiries with warmth and professionalism, guiding families to the right next steps and scheduling appointments with the appropriate team members.
You will be the first voice families hear, requiring calm communication, empathy, and the ability to document interactions accurately. Experience in funeral or cemetery contexts is helpful but not required.
Job Description
Job Description
$23.00/hour during initial training period. After training, $17.13/hour plus monthly performance incentive. Target annual compensation for a strong performer is approximately $65,630.
Bonney Watson has served families in the Puget Sound region for generations. We are a funeral home and cemetery company, but more than that, we are a team of people who help families through some of the most important and emotional decisions they will ever face.
We are looking for someone who understands that the first phone call matters.
When a family calls us, they may be grieving, overwhelmed, planning ahead, comparing options, or simply trying to figure out what to do next.
The person in this role will often be the first voice they hear. That means tone, confidence, care, and follow-through matter.
This is not a basic receptionist position. This is a family-facing, performance-based intake and appointment-setting role.
The Lead Intake Specialist is responsible for handling inbound family inquiries, identifying the caller’s needs, providing calm and helpful guidance, and helping the family get to the right next step.
That next step may be an appointment with an FSD, a Funeral Director, an arrangement conference, a cemetery/property appointment, or another appropriate handoff.
The right person for this role will be warm, steady, organized, confident on the phone, and comfortable asking for the appointment when it is the right next step for the family.
Funeral industry experience is helpful, but not required. We can teach the industry. We are looking for the right person.
Success in this role is measured by both results and quality.
The Lead Intake Specialist is expected to help convert qualified inbound opportunities into scheduled appointments or documented next steps while maintaining a strong family experience.
Key performance areas include:Appointment capture rateCall quality scoreDocumentation accuracyAppointment follow-throughProfessionalism and teamworkAbility to follow the approved call processCoachability and improvement over time
This role includes monthly performance incentives tied to appointment capture and call quality.
During the initial 60-day training period, the position pays:
$23.00 per hour
After the training period, the compensation structure changes to:
$17.13 per hour plus monthly performance incentive
Target annual compensation for a fully performing Lead Intake Specialist is approximately:$65,630 annually
The monthly incentive is based on:
75% appointment capture performance
25% call quality and performance score
The incentive plan is designed to reward someone who can handle calls with care, guide families with confidence, and consistently secure the right next step.
The ideal candidate is someone who is:
Funeral home or cemetery experience is preferred, but not required.
Experience in any of the following may also be a strong fit:
The most important qualifications are emotional intelligence, phone confidence, follow-through, and the ability to guide a family to the right next step.
Families do not always know what they need when they call. They may be grieving, confused, overwhelmed, or comparing options.
Your job is to help them feel heard, supported, and guided.
The right person in this role can make a real difference for families and help Bonney Watson serve more people in the right way.
If you are someone who can combine compassion, confidence, and follow-through, we would like to meet you.