Lead, GTM Operations

Under Armour; Baltimore (MD); Hybrid; USD 100,000 - 135,000; Full time

Benefits offered by this job

Paid volunteer days

Under Armour merchandise discounts

Competitive 401(k) plan matching

Maternity and parental leave

Health & fitness benefits

Job summary

Under Armour in Baltimore is seeking a Lead, GTM Operations to drive the Go To Market process for the Americas. You will align strategy, remove bottlenecks, and coordinate functions to support product go‑live readiness within the Go To Marketing operating model.

The role requires 5+ years across marketing, merchandising, sales, or operations, plus strong communication, PowerPoint/Excel, and experience with Lucid, Smartsheet, Loop and Canva.

Qualifications

• 5+ years in Marketing, Merchandising, Sales, DTC, Planning, Operations, Strategy or Consulting for consumer goods.
• Proven cross‑functional project management experience from ideation to execution.
• Excellent PowerPoint and Excel skills.
• Experience with project management tools (Lucid, Smartsheet, Loop, Canva).
• Strong communication and presentation abilities.

Responsibilities

• Define seasonal GTM strategy with calendar milestones, charter and RACI; enable decisions and follow-ups.
• Coordinate channel milestone logistics (catering, swag, hotel, attendee lists, invites).
• Lead biweekly cross‑functional channel communications with inputs from partners.
• Manage weekly calendar updates across partner functions and calendars.
• Track regional launches and provide analytics insights to improve future launches.

Skills

Cross-functional collaboration

Communication skills

Analytical thinking

Negotiation skills

Organizational skills

Education

Operations/Business administration studies

Tools

Lucid

Smartsheet

Loop

Canva

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values—Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality—serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further—no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Lead, GTM Operations will be responsible for driving the Go To Market operating process for the Americas cross‑functional teams, leading to alignment and seamless market delivery. This role is responsible for aligning strategy, elevating and solving for bottlenecks and dictating the tempo of the operating model. This role will also focus on coordinating the multiple functions to support product go‑live readiness as a key component of the Go To Marketing operating model.

Your Impact

• DEFINE SEASONAL GTM STRATEGY: Outline and evolve DTC Channel Go‑To‑Market Calendar Milestones, Charter and RACI's; Workshop Inputs, Outputs, Decisions Needed for each Milestone; Enable meeting decisions / follow‑ups needed; Execute Milestone Needs for Channel; Hindsight previous seasons challenges & opportunities.
• ACCOUNT & REGIONAL MILESTONE EXECUTION: Partner within the GTM team to manage Milestone Pre, During and Post Event Logistics, inclusive of Catering, Swag, Hotel, Attendee Lists, Calendar Invites, External Contracts.
• CHANNEL COMMUNICATION: Lead biweekly communication by gathering key inputs from cross‑functional partners ensuring the latest information is shared in a streamlined and organized way.
• CALENDAR MANAGEMENT: Weekly channel operational management to ensure key dates are updated and communicated within partner functional calendars.
• REGIONAL PRIORITY LAUNCH TRACKING: Operationalize weekly round table to ensure on‑time launch of Priority Product & Campaigns. Clearly identify and drive accountability with cross‑functional partners. Partner with Analytics to support quarterly insights to impact future launches.

Qualifications

• 5+ years of experience within any of the following areas: Marketing, Merchandising, Sales, Direct to Consumer, Planning, Operations, Strategy, Consulting for consumer goods. Knowledge within multiple functions preferred.
• Studies in Operations, Business administration or any related career.
• Excellent communication and presentation skills.
• Excellent PowerPoint and Excel skills.
• Knowledge on Project Management tools, inclusive of LUCID, Smartsheet, Loop and Canva.
• Proven cross‑functional business process management and project management experience, building a project from ideation to execution.
• Outstanding people and relationship skills and ability to interact with different levels of a cross‑functional, international organization, consultative and collaborative style.
• High level of organization: ability to prioritize and meet multiple deadlines in compressed timeframe situations with attention to detail.
• Critical and logical thinking: mainly to locate problems, oversee the situation from different points of view to propose the best solution.
• Negotiation skills: interactions will be cross‑functional and cross‑countries. Important to give guidance on the process but at the same time sharing an empathic thinking.
• Analytical skills: responsible for analysis of launch program readiness and downstream impacts.
• Creative thinking and excellent problem‑solving skills: think outside the box! be able to solve problems in a new way, seeing past what is established and create a new way of doing things.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in‑office per week.
• Travel: 5‑10%

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment‑based work authorization for this position at this time.

Relocation

• No relocation provided.

Base Compensation

$100,000.00–$135,000.00 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA‑eligible teammates
• Health & fitness benefits, discounts and resources – we offer teammates across the country programs to promote physical activity and overall well‑being

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].