Lead, Regional Merch Planning

Under Armour

Baltimore (MD)

Hybrid

USD 90,000 - 120,000

Full time

9 days ago

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Benefits offered by this job

Volunteer days

Merchandise discounts

401(k) plan matching

Maternity and parental leave

Wellbeing programs

Job summary

Under Armour is seeking a Lead, Regional Merch Planning in Baltimore to tailor financial and merchandise planning strategies to regional markets. You will align regional sales targets with corporate goals and drive top‑down planning using data and technology.

The role emphasizes agile adaptation to shifting consumer preferences, collaboration across regional teams, and strategic decision‑making to optimize inventory and promotions. Hybrid work is expected.

Qualifications

Bachelor's degree in Business, Marketing, or a related field.
6+ years of experience in channel planning, marketing, or a related role.
Experience in the apparel or footwear industry is preferred.
Proficient in merchandise financial planning, scenario planning, and long‑range forecasting using market trends, financial plans, consumer insights, and historical data.
Proficient in conducting comprehensive financial analyses and generating detailed reports that drive strategic decision‑making.
Strong ability to collaborate across teams and communicate complex data insights to non‑technical stakeholders, aligning cross‑functional priorities.
Skilled in using data analysis and visualization tools to guide strategic initiatives and solve complex business challenges.
Proficient in Blue Yonder or other major planning tools.
Strong communication & change‑readiness skills, with a proven ability to influence stakeholders, and communicate complex concepts clearly to senior leaders.

Responsibilities

Lead regional financial plans across channels, incorporating global targets, regional consumer behaviors, and macro‑economic factors.
Analyze market share data to drive insights that influence regional financial planning and strategy.
Lead the regional promotion strategy and communicate the plan to Channel teams, ensuring alignment with overall business goals.
Lead the planning of marketplace product transitions, building ladders, coordinating with channel and supply teams for smooth execution.
Partner with Regional Merchandising to provide financial leadership in assortment development, ensuring alignment with financial and market goals.
Present regional hindsight data and insights in key meetings, providing actionable recommendations for future strategy.
Continuously monitor performance against financial targets and adjust to meet regional objectives.
Leverage analytics and AI to derive meaningful insights for top‑down financial planning.
Collaborate with regional merchandising, global and regional planning teams, and finance to ensure integrated plans.
Synchronize financial plans with demand and inventory management, ensuring proper inventory alignment.
Partner with Regional Channel Planning teams to reconcile top‑down and bottom‑up plans.

Skills

Merchandise planning

Scenario planning

Forecasting

Cross-functional collaboration

Data-driven decisions

Communication to stakeholders

Data visualization

Planning tools

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Blue Yonder

Job description

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state‑of‑the‑art products and digital tools that make top performers even better.

Purpose of Role

The Lead, Regional Merch Planning is responsible for tailoring financial and merchandise planning strategies to regional market conditions and consumer preferences. It facilitates the alignment between regional sales targets and overall business objectives and build the Top‑Down plan for the region. Thisrole is expected to be proactive leveraging technology and data to drive strategic decisions and align closely with broader financial targets and business strategies. As consumer preferences shift rapidly, it will need to be agile in adapting strategies to meet changing demands, incorporating global trends into regional strategies more seamlessly.

Your Impact

Lead the development and execution of comprehensive regional financial plans across channels, incorporating global targets, regional consumer behaviors, and macro‑economic factors.

Analyze market share data to drive insights that influence regional financial planning and strategy.

[When applicable] Lead the creation of the regional promotion strategy and communicate the plan to Channel teams, ensuring alignment with overall business goals.

Lead the planning of marketplace product transitions, building ladders, and coordinating with channel and supply teams to ensure smooth execution.

Partner with Regional Merchandising to provide financial leadership in assortment development, ensuring alignment with financial and market goals.

Present regional hindsight data and insights in key meetings, providing actionable recommendations for future strategy.

Continuously monitor and respond to performance against financial targets, making necessary adjustments to meet regional objectives.

Leverage analytics, and whenever possible artificial intelligence to derive meaningful insights for top‑down financial planning and decision‑making.

Collaborate with regional merchandising, global and regional planning teams, and finance departments to ensure integrated financial plans that drive overall business success.

Leads the synchronization of financial plans with demand and inventory management, ensuring proper inventory alignment with sales performance and forecasts both in season and preseason.

Partner with Regional Channel Planning teams to reconcile top‑down and bottom‑up plans, ensuring consistency and accuracy.

[Where applicable] Drive regional assortment planning process by defining seasonal line architecture and SKU targets considering financial and productivity targets.

Foster collaboration and team development whilst ensuring alignment with organizational and team goals to drive successful outcomes.

Qualifications

Bachelor's degree in Business, Marketing, or a related field.

6+ years of experience in channel planning, marketing, or a related role.

Experience in the apparel or footwear industry is preferred.

Proficient in merchandise financial planning, scenario planning, and long‑range forecasting using market trends, financial plans, consumer insights, and historical data.

Proficient in conducting comprehensive financial analyses and generating detailed reports that drive strategic decision‑making.

Strong ability to collaborate across teams and expertly communicate complex data insights and algorithm‑driven findings to non‑technical stakeholders, aligning cross‑functional priorities and ensuring understanding across diverse teams.

Skilled in using data analysis and visualization tools using data to guide strategic initiatives and solve complex business challenges.

Proficient in Blue Yonder or other major planning tools

Strong communication & change‑readiness skills, with a proven ability to influence stakeholders, and communicate complex concepts clearly to senior leaders.

Workplace Location

Location: This individual must reside within commuting distance from our Baltimore office.

Work Schedule: This role follows a hybrid work schedule, requiring 4 days in‑office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment‑based work authorization for this position at this time.

Relocation

No relocation provided

Base Compensation

$90,000.00-$120,000.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

Paid \"UA Give Back\" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA‑eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well‑being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.

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