Lead GTM Financial Planning & Analysis Analyst

Sprout Social; New York (NY); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Insurance options for individuals &amp

Work/life balance - flexible PTO

Equipment provided

Wellness program

Grow@Sprout education

Diversity & Inclusion mentoring

Job summary

Sprout Social is seeking a Lead GTM FP&A Analyst to join our Finance team in the United States. You will partner with Sales, RevOps, and Partnerships to build and maintain GTM reporting, drive pipeline and pricing insights, and own the end-to-end GTM financial model.

Ideal candidates have 6–8+ years FP&A or revenue finance, advanced Excel, financial modeling, and hands-on experience with Pigment, Salesforce, and Tableau in a high-growth SaaS environment.

Qualifications

• 6–8+ years of FP&A, revenue/GTm finance, or sales finance experience
• Advanced Excel/financial modeling skills to build scalable models
• Strong written and verbal communication skills
• Hands-on experience with Pigment, Salesforce, and Tableau
• Experience at a high-growth SaaS company
• Working knowledge of SQL for querying and validating data across systems

Responsibilities

• Lead the development of GTM reporting and analysis processes with Sales, RevOps, and Partnerships
• Serve as the primary finance partner to GTM leadership, delivering insights on pipeline, pricing, and revenue
• Own end-to-end GTM financial model including bookings, ARR, pipeline, and sales compensation design
• Run monthly and quarterly GTM reporting from budget to actuals, including variance analysis
• Build what-if financial models and ad-hoc analyses to inform GTM decisions
• Partner with Revenue Ops and Partnerships on scalable data solutions for GTM planning
• Mentor junior analysts and help shape GTM finance processes
• Drive opportunities to automate and enhance tools and processes

Skills

Advanced Excel/financial modeling

Strong communication

SQL knowledge

SaaS experience

Cross-functional partnerning

Tools

Pigment

Salesforce

Tableau

Job description

• Sprout Social is looking to hire a Lead GTM Financial Planning & Analysis Analyst to the Finance team
• At Sprout Social, our Finance team powers the strategy behind helping leading brands unlock the value of social intelligence. We act as the company’s fiscal backbone—equipping leaders with insights to make smart decisions while delivering a seamless experience for customers and meeting the demands of a dynamic public company
• You’ll join a collaborative team grounded in accuracy and operational excellence, where your work directly impacts Sprout’s success. We foster a culture of high standards and continuous learning, giving you the opportunity to grow your expertise while making meaningful contributions
• Lead the development of GTM reporting and analysis processes, partnering with Sales, RevOps, and Partnerships leaders while keeping practices aligned to company-wide standards
• Serve as the primary finance partner to GTM leadership, delivering insights that drive pipeline, pricing, and revenue decisions
• Use Pigment, Salesforce, and Tableau to build and maintain GTM reporting, from pipeline coverage to bookings performance
• Own the mechanics and drivers of the GTM P&L, plan, and forecast methodology, including how they roll into the broader company model
• Lead monthly and quarterly GTM reporting end to end, including budget to actuals, variance analysis, and key GTM performance metrics
• Build financial models for what-if scenarios, pricing and packaging analysis, and ad-hoc requests to inform GTM leadership decisions
• Partner with Revenue Ops and Partnerships on scalable, reliable data solutions that support GTM planning across the company
• Own the end-to-end GTM financial model, including bookings, ARR, pipeline, sales capacity planning, quota setting, and sales compensation design
• Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization
• Make a plan with your manager to set initial priorities, aligning on expectations for your role and planting goalposts for your career
• Gain a deep understanding of the Finance team’s goals and the impact our work has on Sprout’s overall business objectives
• Within 3 months, you will:
• Build connections with Sales, RevOps, and Partnerships stakeholders through active networking and relationship building
• Become proficient with Pigment, Salesforce, and data visualization tools to build and analyze GTM reports
• Understand the mechanics and drivers of the GTM P&L, plan, and forecast methodology
• Support the preparation of monthly and quarterly GTM reporting
• Within 6 months, you will:
• Fully own monthly and quarterly GTM reporting, including actuals vs. target, variance analysis, and key GTM performance metrics
• Provide GTM leadership with insights through ad-hoc financial analysis on pipeline, pricing, and revenue performance
• Partner with Revenue Ops and Partnerships to build scalable, reliable data solutions for GTM planning
• Own the end-to-end GTM financial model, including bookings, ARR, pipeline, sales capacity planning, and sales compensation design
• Within 12 months, you will:
• Be an expert and identify opportunities to improve our tools’ capabilities and other areas for automation
• Lead strategic GTM finance initiatives, partnering directly with Sales and RevOps leadership on business decisions
• Mentor junior analysts and help shape GTM finance processes
• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet
• Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Sprout Social is looking for someone with past experience in Accounting and/or Finance, who is able to communicate clearly, partners well with Sales and GTM leadership, and thrives in a fast-paced, changing environment.

• 6 - 8+ years of experience in FP&A, revenue/GTM finance, or sales finance
• Advanced Excel/financial modeling skills, with the ability to build and maintain complex, scalable models
• Strong written and verbal communication skills
• Hands-on experience with Pigment (or similar planning tools), Salesforce, and Tableau (or comparable BI tools)
• Experience at a high-growth SaaS company
• Working knowledge of SQL for querying and validating data across systems