Lead Generator - Salisbury, MD

McCrea Equipment; Bridgeville (DE); On-site; USD 25,000 - 28,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) Retirement Plan

Company-Paid Life Insurance

Paid Time Off (PTO)

Training and Professional Development

Job summary

McCrea Heating & Air Conditioning Services of DE, LLC. is seeking a Lead Generator in a retail environment to engage customers, identify heating and cooling needs, and promote HVAC services.

You will schedule appointments for consultations, replacements, or upgrades and contribute to meeting lead-generation targets. The role requires strong communication, a customer-focused demeanor, and the ability to work flexible hours including weekends.

Qualifications

• Strong verbal communication and interpersonal skills.
• Friendly, outgoing, professional, and customer-focused demeanor.
• Self-motivated, dependable, and able to work independently.

Responsibilities

• Greet and engage retail customers in a friendly, professional manner.
• Identify heating and cooling needs and interest in HVAC services.
• Promote McCrea Heating & Air Conditioning Services and educate customers on HVAC services and solutions.
• Identify qualified sales opportunities and schedule appointments for consultations, replacements, or upgrades.
• Record customer information, leads, and appointments in company system.

Skills

Strong verbal communication

Interpersonal skills

Customer-focused demeanor

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Lead Generator - Salisbury, MD

Full Time Bridgeville, DE, US

Salary Range: $18.00 To $20.00 Hourly

PAY & SCHEDULE

Starting Pay: $18 - $20 per hour

Commission: $50 per booked appointment

Schedule:

Full-Time and Part-Time Positions Available

• Monday - Friday: Shifts may be scheduled between 11 AM – 7 PM
• Saturday - Sunday: Shifts may be scheduled between 9 AM – 6 PM

Employees may be scheduled 4 - 5 days per week, depending on full-time/part‑time status, business needs, and assigned location. Weekend availability is required.

JOB SUMMARY

The Lead Generator is responsible for engaging retail customers and generating qualified leads for McCrea Heating & Air Conditioning Services. This customer-facing role involves initiating conversations with customers, identifying heating and cooling needs, promoting the company’s HVAC services, and scheduling appointments for equipment replacements, upgrades, or consultations.

KEY RESPONSIBILITIES

The responsibilities outlined below represent the primary duties of this position. Responsibilities are performed in accordance with company procedures, applicable standards, and job requirements, with the level of supervision and support appropriate to the employee’s experience and level of training.

• Greet and engage retail customers in a friendly, professional, and approachable manner.
• Initiate conversations with customers to identify potential heating and cooling needs and interest in HVAC services.
• Promote McCrea Heating & Air Conditioning Services and educate customers on available HVAC services and solutions.
• Identify qualified sales opportunities and schedule appointments for HVAC consultations, equipment replacements, or upgrades.
• Work collaboratively with store personnel to maximize lead-generation opportunities and maintain a positive customer experience.
• Accurately record customer information, leads, and scheduled appointments in accordance with company procedures.
• Meet established lead-generation and appointment-setting goals.
• Participate in training to develop product knowledge, customer engagement, and sales skills.
• Assist with the setup, maintenance, and breakdown of promotional materials and displays as needed.
• Maintain a professional appearance and demeaner while representing the company positively while interacting with customers.
• Contribute ideas and feedback to improve lead‑generation strategies and customer engagement.

BASIC REQUIREMENTS

• Strong verbal communication and interpersonal skills.
• Comfortable approaching and engaging with customers in a retail environment.
• Friendly, outgoing, professional, and customer-focused demeanor.
• Self‑motivated, dependable, and able to work independently.
• Previous retail, customer service, sales, or lead‑generation experience preferred but not required.
• Reliable transportation to and from the assigned work location.
• Ability and willingness to learn company services, products, and lead‑generation processes through training.
• Ability and willingness to work a flexible schedule, including evenings and weekends.

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to:

• Stand and walk for extended periods, typically 6 - 8 hours per shift.
• Frequently use hands and arms to interact with customers, materials, displays, and promotional items.
• Occasionally lift, carry, and move promotional materials or display items as needed.
• Bend, reach, and move throughout the assigned retail area.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

WORK ENVIRONMENT

• Work is primarily performed in a retail store environment with frequent interaction with customers and store personnel.
• The employee may work in areas with moderate to high customer traffic and varying levels of noise.

BENEFITS

Eligible employees may have access to a comprehensive benefits package, which may include:

• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Company-Paid Life Insurance
• Supplemental Insurance Options
• Short-Term Disability (STD)
• Paid Time Off (PTO)
• Training and Professional Development Opportunities

Benefits eligibility and offerings may vary based on position, employment status, length of service, and applicable company plans.

McCrea Heating & Air Conditioning Services of DE, LLC. is proud to be part of the McCrea family of companies, a family-owned business with roots dating back to 1936. Serving customers across VA, MD, PA, DE, and WV, we are committed to providing quality heating and air conditioning solutions while building lasting relationships with our customers and communities. At McCrea, we believe our people are at the heart of our success. We offer opportunities to learn, grow, and build a rewarding career while working as part of a supportive team. Join us and become part of a company with a long-standing history, strong values, and a commitment to serving our customers.

McCrea Heating & Air Conditioning Services of DE LLC. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or any other legally protected status.