Lead Generation Manager

Breckenridge Grand Vacations; Colorado; Hybrid; USD 83,000 - 104,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan

PTO and sick leave

Ski/Rec center perks

Job summary

Breckenridge Grand Vacations is seeking a Lead Generation Manager to architect and drive growth through digital campaigns that attract future guests and owners. You’ll own the digital presence, from creative ad concepts to data-driven optimization, with a data-centric mindset and team leadership for a fast-paced environment.

The role focuses on cross-channel lead generation, owning budgets, measuring performance, and collaborating with Analytics, CRM, and sales teams to drive tour bookings and

Qualifications

• Minimum of 4 years of digital marketing/lead generation experience
• Experience managing advertising budgets (ideally $1M+) and paid media campaigns
• Experience with advertising platforms, analytics, and CRM integrations
• Strong written and verbal communication skills

Responsibilities

• Develop and execute the annual lead-generation strategy, calendar, and channel mix
• Manage advertising budget and pacing to achieve lead goals
• Deliver qualified-lead volume and cost-per-lead targets
• Plan, launch, and optimize campaigns across Meta, email partnerships, and other channels
• Coordinate with Creative, Content, and Analytics teams to improve conversion paths
• Lead staff and mentor the Lead Generation Coordinator
• Create dashboards and reports translating data into insights
• Ensure compliance with brand and privacy requirements

Skills

Leadership

Budget management

Project management

Data-driven marketing

Cross-functional collaboration

A/B testing

Campaign optimization

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Meta Ads Manager

GA4

Google Tag Manager

WordPress

Gravity Forms

Salesforce Marketing Cloud

Tableau

Job description

Lead Generation Manager

Location: Breckenridge, CO

Position Type: Full-Time Exempt

Compensation: $83,200 – $104,000 (DOE)

This is a hybrid role requiring weekly in-office collaboration. Candidates must be within a reasonable commuting distance.

About The Role

At Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations.

You’ll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences.

If you’re passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we’d love to meet you

Application Requirements

To apply, please submit your resume and a link to your professional portfolio.

Your portfolio should showcase your skills through examples such as:

Screenshots of ad creative or social media campaigns

Samples of advertising copy you've written evidence of campaign performance or results

Applications submitted with a portfolio will be prioritized for review.

Responsibilities

Develop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmap

Manage an annual advertising budget of approximately $1–2 million, including forecasting, pacing, reconciliation, and investment allocation

Deliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectives

Evaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteria

Manage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadership

Plan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channels

Lead the strategy and execution of large-scale in-stadium and experiential lead-generation activations

Reallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performance

Develop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pages

Ensure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirements

Monitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour results

Partner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reporting

Develop recurring dashboards and performance reports that translate campaign data into clear insights and recommendations

Connect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenue

Manage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providers

Establish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverables

Partner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to action

Collaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiences

Coordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and improve lead quality and follow-up performance

Manage the Lead Generation Coordinator, following Results Leadership procedures for recruiting, hiring, training, retaining, developing, scheduling, reviewing, disciplining, and terminating staff

Provide guidance, mentorship, and support to staff while fostering a positive and productive work environment

Guide staff to think critically and present solutions to challenges; coach problem-solving while recognizing when immediate direction is required

Delegate tasks effectively, ensuring productivity, quality standards, and accountability are met

Monitor and evaluate staff performance through regular coaching, feedback, and performance evaluations; establish improvement goals and follow up on progress

Maintain accurate performance records, including attendance and absenteeism, to support HR policy compliance

Maintain organized campaign documentation, budgets, approvals, testing records, and historical benchmarks

Communicate, interpret, and reinforce company policies, procedures, and standards with all employees

Perform other related duties and support priority marketing initiatives as assigned

Help design and develop new and existing websites

Assist with UX testing and design; observe, predict, test, and analyze results

Utilize CMS platforms to maintain and update company websites

Assist other departments with web-based requests

Requirements

Bachelor's degree in Marketing, Business, Communication, or a related field (preferred but not required)

Minimum of 4 years of progressive experience in digital marketing, lead generation, or performance marketing

Demonstrated experience managing advertising budgets (ideally $1M+) and paid media campaigns

Experience managing external agencies, media partners, or vendors

Advanced experience managing paid lead-generation campaigns through Meta Ads Manager (Facebook & Instagram)

Experience with Meta Business Suite, Business Manager, Events Manager, Meta Pixel, Conversions API, and audience development

Proficiency with Google Analytics 4 (GA4) and Google Tag Manager for campaign measurement, event tracking, and conversion validation

Advanced experience with WordPress and Gravity Forms (landing page creation, lead form management, CRO)

Experience with Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, audience segmentation)

Experience applying campaign tracking standards (UTM parameters, naming conventions, source attribution, lead quality controls)

Strong proficiency with Microsoft 365 (Outlook, Excel, Word, PowerPoint, Teams)

Advanced Excel skills (formulas, pivot tables, data visualization for budget tracking and performance reporting)

Experience with Tableau or comparable business-intelligence platforms for dashboards and reporting

Experience developing, testing, and optimizing digital acquisition funnels

Experience managing integrations and data flows between advertising platforms, websites, CRMs, and reporting tools

Proven leadership skills with experience coaching, developing, and evaluating staff

Strong project management skills with ability to lead multiple concurrent campaigns

Experience delegating tasks and ensuring accountability and quality standards

Knowledge of lead-generation strategy, channel mix planning, and campaign optimization

Strong understanding of A/B and multivariable testing methodologies

Excellent written and verbal communication and interpersonal skills

Strong organizational and time management abilities

Knowledge of advertising, privacy, and promotional compliance standards

Ability to collaborate cross-functionally with Creative, Digital Marketing, CRM, Analytics, Sales, and Executive teams

Ability to work in a fast-paced, deadline-driven environment

Exposure to pets and pet dander (pet-friendly office environment)

Preferred Qualifications

Familiarity with Inntopia or other hospitality/reservation/revenue-management platforms

Experience with email advertising platforms, post-purchase advertising networks, and third-party lead-generation partners

Experience evaluating emerging advertising channels, AI tools, automation capabilities, and new marketing technologies

Familiarity with creative tools such as Adobe Creative Cloud, Canva, Figma, or Beefree

Working knowledge of HTML and CSS sufficient to review, troubleshoot, or communicate requirements for emails, landing pages, and lead forms

Bachelor's degree in Marketing, Business, Communication, or a related field

Experience in the hospitality industry or with timeshare/vacation ownership marketing

Experience assisting with UX testing and website design

Experience using Content Management Systems (CMS) to maintain and update websites

Compensation & Benefits

Health, vision, and dental insurance plans

Company-paid life insurance coverage

Voluntary Life and Accidental Death/Dismemberment Insurance

HSA and FSA-Dependent Care Accounts

Retirement plan

Generous paid time off (PTO) and sick leave to support work-life balance

Volunteer Time Off – Paid opportunities to give back to Summit County

Bereavement leave

Biannual bonuses

Tuition Reimbursement Program

Employee Wellness programs to support physical and mental health

Lifestyle perks: Ski/Rec center pass loan programs, lodging and gear discounts, sporting/concert event tickets, pet insurance partner discounts and access to Summit Medallions: Occasional-use transferable passes for access to 6 premier resorts (A-Basin to Vail) via owners’ program

About Our Company

Breckenridge Grand Vacations is a locally owned resort developer with a 40-year history in Summit County. We've been recognized as a Top Workplace for our employee-focused culture and commitment to responsible growth and giving back to the place we call home.

We value diversity and welcome applicants from all backgrounds. Equal Opportunity Employer.