Lead Generation Coordinator

Kirby-Smith Machinery, Inc.; Oklahoma City (OK); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Above-Average Industry Pay

Comprehensive benefits package

401K with Company Match

Generous PTO Package/Paid Holidays

Short/Long Term Disability

Growth opportunities

Paid Training

Family-owned and operated

Health and wellness

Job summary

Kirby-Smith Machinery, Inc. is seeking a Lead Generation Coordinator to act as the first point of contact for inbound customer communications across phone, digital, and SMS channels.

This role supports business development, marketing, and sales through lead qualification, accurate data management, and timely routing to improve response times and CRM data quality. You will nurture prospective customers, schedule appointments, and assist with data cleanup and campaign tracking.

Qualifications

• Associate degree in Business, Marketing, Data Analytics, Communications, or related field.
• 1–3 years in customer service, call center, lead coordination, or sales support.
• Strong verbal and written communication skills.
• Experience using CRM systems preferred.
• Strong organization and time-management with multi-channel priorities.
• Proficient with Microsoft Office and web-based applications.

Responsibilities

• Responds promptly to inbound inquiries via website, phone, text, email, chat, and campaigns.
• Qualifies leads and routes them to sales, parts, or service teams.
• Builds rapport and presents Kirby Smith professionally.
• Maintains accurate CRM records of leads and customer interactions.
• Supports marketing through data cleanup and campaign tracking.
• Monitors channels to ensure timely responses and schedules appointments.

Skills

CRM experience

Communication skills

Time management

Microsoft Office

Education

Associate degree

Bachelor's degree preferred

Tools

CRM software

Excel

Job description

Who We Are

Kirby-Smith Machinery, Inc. is a leading distributor of heavy equipment and cranes in the central United States. We are at the forefront of today's construction industry growth and have several exciting job opportunities for talented, energized professionals across the region who want to join our #WeAre1KirbySmith family!

• Above-Average Industry Pay
• 401K with Company Match
• Generous PTO Package/Paid Holidays
• Short/Long Term Disability
• Growth opportunities
• Paid Training
• Family-owned and operated
• Health and wellness

Lead Generation Coordinator Position Purpose

Responsible for serving as the first point of contact for inbound customer communications across phone, digital, and SMS channels. This position supports business development, marketing, and sales activities through lead qualification, accurate data management, and timely lead routing to improve customer response times, CRM data quality, lead conversion, and overall performance.

Lead Generation Coordinator Benefits

• Above-Average Industry Pay
• Comprehensive benefits package (including medical/dental/vision)
• 401K with Company Match
• Generous PTO Package/Paid Holidays
• Short/Long Term Disability
• Growth opportunities
• Paid Training
• Family-owned and operated
• Health and wellness

Lead Generation Coordinator Essential Functions

• Communicates and supports the Kirby Smith vision and core values of One Mission, One Team, One Plan, One Goal
• Responds promptly to inbound inquiries received through website forms, phone calls, text messages, email, chat, OEM referrals, and marketing campaigns
• Engages prospective customers to understand their equipment needs, project requirements, timelines, budgets, and applications
• Builds rapport with prospective customers while providing a professional and responsive first impression of Kirby-Smith Machinery
• Captures, qualifies, and accurately enters lead and customer information into CRM systems
• Routes leads to the appropriate sales, parts, or service teams based on established criteria
• Nurtures prospective customers who are researching future equipment purchases or rentals until they are ready for sales engagement
• Schedules appointments, consultations, or service requests as needed
• Monitors communication channels to ensure inquiries receive timely responses
• Maintains detailed and accurate records of customer interactions for tracking and reporting purposes
• Supports marketing initiatives through data cleanup, list management, and campaign tracking
• Analyzes lead data to identify trends, gaps, and opportunities for improved performance
• Collaborates with marketing and sales teams to improve lead management and conversion processes
• Follows up with leads as appropriate to encourage continued engagement and conversion
• Consistent and reliable on-site attendance
• Performs other job‑related duties as assigned

Lead Generation Coordinator Minimum Qualifications

• Associate degree in Business, Marketing, Data Analytics, Communications, or a related field required; bachelor's degree preferred
• One (1) to three (3) years of experience in customer service, call center operations, lead coordination, sales support, or a related role
• Strong verbal and written communication skills
• Experience using CRM systems preferred
• Strong organizational and time-management skills with the ability to manage multiple communication channels and priorities in a fast-paced environment
• Proficient with Microsoft Office, including Excel, and various web-based applications

Lead Generation Coordinator Physical Requirements

• Pushing/Pulling/Lifting/Carrying up to 25 pounds without assistance
• Physical ability to squat, twist, turn, bend, stoop, climb, and reach overhead
• Must be able to work in wet, damp, dusty, or windy conditions and tolerate exposure to typical noises, hazardous materials, and fumes/odors
• Physical ability to perform work for extended hours
• Ability to adhere to personal protective equipment (PPE) policy and maintain individual PPE