Lead, GBG Sales Intelligence - NA

Meta; New York (NY); On-site; USD 126,000 - 182,000; Full time

Job summary

Meta’s Sales Intelligence team in North America seeks a Regional Sales Intelligence IC to translate raw data into guidance for frontline sales teams. You will support the NA VP and direct reports by shaping sales strategies and operational processes with data-driven insights.

You will drive in-channel execution, develop playbooks, and localize GTM programs, collaborating with Sales, Product, Marketing, and Operations to maximize performance and ROI.

Qualifications

• BA required and 8+ years of experience in consulting, operations, sales, or product at large-scale organizations.
• Ability to distill complex ideas into simple, actionable insights.
• Experience evaluating data to inform strategy and performing analyses to drive business outcomes.
• 5+ years in SQL and data querying, analysis, and reporting.
• Experience with data visualization using Tableau, Power BI, or Looker Studio.
• Knowledge of sales operations methodologies and AI solutions.
• Fluent English required to communicate insights to North America stakeholders.

Responsibilities

• Translate raw data and complex tools into actionable guidance for frontline sales teams.
• Develop playbooks to maximize ad revenue and optimize sales motions.
• Drive In-Channel Execution and GTM strategy localization.
• Ensure operations readiness, communications, and regional program rollout.
• Develop and implement innovative programs including AI and Business Messaging.
• Monitor compliance with global processes and adjust tiering/service models.
• Collaborate with sales strategy to optimize regional performance and ROI.
• Analyze performance, build hypotheses, and share insights with stakeholders.
• Understand regional customer needs and media buying patterns.
• Report new incentive programs to leadership and manage annual expenditures.

Skills

Communications

Fluent English

Data analysis

SQL

Microsoft Excel

Tableau/Power BI/Looker Studio

Data visualization

Sales operations

AI solutions

Education

Bachelor's degree

Tools

SQL

Microsoft Excel

Tableau

Power BI

Looker Studio

Job description

Sales Intelligence is a dedicated, centralized team in the large advertising sales org that will drive sales enablement, operational excellence, and strategic alignment with sales and marketing insights teams and sales organization priorities. As the Regional Sales Intelligence Individual Contributor, You will support the North America VP and their direct reports by translating raw data and complex tools into actionable guidance that enables the frontline sales team to operate with greater efficiency. This role requires experience developing data-driven sales strategies, managing operational processes, and delivering actionable business insights. This is a key opportunity to play an integral role in executing sales strategy and business processes, driving operational rigor and efficiency, and producing insights to inform decisions.

Team operating principles:

• AI Native: You operate with AI at the core of your strategy and execution.
• Change Leadership: You actively help lead others through change.
• Agility: You are capable of pivoting as business needs evolve.
• Communication Style: You communicate directly and constructively with colleagues and stakeholders.
• Cross Functional Collaboration: You act as the connector between Sales, Product, Marketing, and Operations.

Lead, GBG Sales Intelligence - NA Responsibilities:

• In-Channel Activation & Workflow Updates
• Adapt sales motions to optimize adoption and manage feature gaps, including developing playbooks for sales ICs to maximize ad revenue
• Drive "In-Channel Execution" work streams, including Plan & Track, Pitch, and Sales AI/Automation
• Ensure operational readiness, manage communications, and localize go-to-market (GTM) strategies
• Drive the development and implementation of innovative programs including Business AI and Business Messaging to maximize performance
• Compliance & Process Monitoring
• Monitor compliance with global processes such as goaling and segmentation
• Execute transfers and ensure requests align with criteria
• Collaborate with the sales strategy and planning team to adjust tiering and service models at a regional level
• Analysis, Insights & Feedback
• Build hypotheses and analyze system performance to generate new insights that directly drive AR and ROI
• Manage the feedback loop by collecting feedback on metrics, sharing in-channel perspectives, and troubleshooting tools
• Develop and maintain an understanding of the in-market customer base, including their needs, pain points, and media buying patterns
• Incentives & Program Execution
• Inform the Regional Vice President and their directs of new incentive programs on paid messaging and non-marketing initiatives
• Deploy operational expenditure funds at the beginning of the year based on strategic direction

Minimum Qualifications:

• BA required
• Experience: 8+ years of experience in consulting, operations, sales, or product at large-scale organizations
• Communication: Ability to distill complex ideas into simple, actionable insights
• Data & Strategy: Experience evaluating data to inform strategy and performing analyses to drive business outcomes
• Experience must include 5 years in the following:SQL and Microsoft Excel for structured data querying, analysis, and reporting
• data visualization using Tableau, Power BI, or Looker Studio
• large dataset handling and structured data analysis
• sales operations methodologies, including sales funnel structure, pipeline management, and account selection strategies
• and AI solutions
• Fluent English required, as the role involves communicating sales insights and strategies to English-speaking stakeholders across North America

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$126,000/year to $182,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.