Lead Field Content Marketer

Verkada Inc.; San Mateo (CA); On-site; USD 185,000 - 210,000; Full time

Benefits offered by this job

Healthcare coverage

Vision and dental coverage

HSA & FSA

Mental health support

Parental leave

Flexible PTO

Wellness benefits

Free daily lunches

Job summary

Verkada is seeking a Lead Field Content Marketer to own content, programming, and templatization behind all events. You will build templatized, reusable content systems and integrate them with global campaigns to create a seamless journey for partners, customers, and prospects.

You will own every session, agenda, and asset end-to-end. You will helm content and programming end-to-end, with support from event logistics; this role is on-site in San Mateo, CA, five days a week, with travel for

Qualifications

• 9-12 years of experience in content development, integrated marketing, product marketing or event content for large-scale programs.
• Mastery of the English language, with the ability to communicate clearly and effectively across diverse content formats
• A systems mindset: you build templates and repeatable processes, not one-off deliverables.
• Strong content generation skills across web pages, slides, email and other formats, backed by a clear grasp of content strategy.
• Excellent project management: you can run multiple concurrent programs, work cross-functionally, and manage budget and demand generation activities.
• Strong interpersonal skills; you manage diverse stakeholders with tact and professionalism.
• A self-starter mentality with hands-on execution experience.
• Ability to work onsite in San Mateo, CA, five days a week, with flexibility to travel for regional events.
• Bachelors Degree required.

Responsibilities

• Create and templatize our annual user conference, VerkadaOne; develop templates for agendas, session formats, web copy, email tracks, brochures, and promotion kits.
• Integrate in-person and third-party events into our integrated campaigns with campaign owners to connect field content to pre-, in-event, and post-event activities.
• Own agenda and programming; design event agendas, manage content schedules, and coordinate programming to support event goals.
• Own event web and registration content; develop messaging for event websites and update as speakers/sessions are announced.
• Curate breakout sessions; develop content for customers, prospects, and partners.
• Extend conference content regionally; adapt VerkadaOne content into regional events year-round.
• Drive event communications; own email messaging, branding touchpoints, and internal content for field teams.
• Build out longform event-related content; produce brochures describing the event, speakers, and agenda.
• Repurpose recorded content; curate sessions and update Verkada’s web properties for post-event reuse.

Skills

Content development

Integrated marketing

Product marketing

Event content management

Education

Bachelor's degree

Job description

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It’s the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

Verkada runs over 500 events a year across various formats and sizes. Whether it is our multi thousand attendee annual user conference, VerkadaOne, or more intimate roundtables, today the marketing team custom builds a lot of the programming and content ahead of each event.

As our first Lead Field Content Marketer, you will own the content, programming and templatization behind all of them. You will create and build templatized, reusable content systems so every event ships faster and at consistent quality, and integrate it with our quarterly global campaigns so that we build a more seamless journey for our partners, end-customers and prospects. Every session, agenda, and asset you produce should incorporate the pre, during and post motions required to successfully move prospects further along the funnel.

You will have the support of a separate event logistics team but will completely own the content and programming end to end, along with how it plugs into the broader integrated campaign motion.

We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.

What You'll Do

• Create and templatize our annual user conference, VerkadaOne. Create templatized content frameworks (agendas, session formats, web copy, email tracks, brochures, and internal promotion kits) that scale across VerkadaOne, VerkadaOne on-the-road events, large Verkada-hosted Security Summits, and more intimate event experiences.
• Integrate in-person first and third party events into our integrated campaigns Partner with campaign owners to connect field program content to the campaigns running around it: pre-event acquisition, in-event engagement, and post-event follow-up that turns attendees into pipeline.
• Own agenda and programming. Design event agendas, manage content schedules, and coordinate programming so every component supports the event's goals.
• Own event web and registration content. Develop messaging for event websites and keep it current as speakers, sessions, and details are announced.
• Curate breakout sessions. Develop session content for distinct attendee groups: customers, prospects, and partners.
• Extend conference content regionally. Adapt VerkadaOne content into regionalized events that run throughout the year.
• Drive event communications. Own email messaging, event branding touchpoints, and the internal content that gets our field teams promoting each program.
• Build out longform event-related content. Own the creation and production of branded brochures that describe the event, speakers, and agenda.
• Repurpose recorded content. Curate recorded sessions (and other events content) and update Verkada’s web properties for post-event reuse.

What You Bring

• 9-12 years of experience in content development, integrated marketing, product marketing or event content for large-scale programs.
• Mastery of the English language, with the ability to communicate clearly and effectively across diverse content formats
• A systems mindset: you build templates and repeatable processes, not one-off deliverables.
• Strong content generation skills across web pages, slides, email and other formats, backed by a clear grasp of content strategy.
• Excellent project management: you can run multiple concurrent programs, work cross-functionally, and manage budget and demand generation activities.
• Strong interpersonal skills; you manage diverse stakeholders with tact and professionalism.
• A self-starter mentality with hands-on execution experience.
• Ability to work onsite in San Mateo, CA, five days a week, with flexibility to travel for regional events.
• Bachelors Degree required.

Employee Benefits

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$185,000 - $210,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Verkada’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.