Lead Enterprise SEO & AI Optimization

Harley-Davidson Motor Company; Juneau (AK); On-site; USD 115,500 - 184,900; Full time

Benefits offered by this job

Health insurance

401k program

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company seeks a Lead Search Engine Optimization expert to define and advance the enterprise search strategy across SEO, GEO, AEO, and AIO. You will collaborate with Digital Products & Experiences, Engineering, Marketing, Content, Analytics, and eCommerce to embed search into products and experiences for scalable, future-ready growth.

Responsibilities include guiding enterprise search direction, translating agency strategy into priorities, establishing best practices, and

Qualifications

• Minimum 8 years of relevant experience in SEO and digital marketing.
• Strong expertise in SEO strategy, technical SEO, and content optimization.
• Proven ability to manage external agencies and enterprise tools.
• Cross-functional collaboration with Product, Marketing, and Analytics teams.
• Authorized to work in the United States.

Responsibilities

• Guide enterprise search direction across SEO, GEO, AEO, and AIO.
• Translate agency strategy into priorities, roadmaps, and execution requirements.
• Establish best practices and standards for search optimization across teams.
• Act as the internal point of alignment across Product, Content, and Analytics teams.
• Ensure search is embedded in product launches, campaigns, and digital experiences.

Skills

SEO strategy

Technical SEO

Content optimization

Agency management

Cross-functional collaboration

Enterprise digital ecosystems

Education

High School Diploma or Equivalent

Tools

Conductor

SEMrush

Screaming Frog

Google Search Console

Adobe Analytics

Job description

Harley-Davidson Motor Company seeks a Lead Search Engine Optimization expert to define and advance the enterprise search strategy across SEO, GEO, AEO, and AIO. You will collaborate with Digital Products & Experiences, Engineering, Marketing, Content, Analytics, and eCommerce to embed search into products and experiences for scalable, future-ready growth.

Responsibilities include guiding enterprise search direction, translating agency strategy into priorities, establishing best practices, and