Lead, E-Commerce Merchandising - Footwear & Accessories

Under Armour; Baltimore (MD); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

UA Give Back volunteer days

UA merchandise discounts

Competitive 401(k) match

Job summary

Under Armour seeks a Lead, Channel Merchandising, E-Commerce for the Footwear & Accessories business in the Americas. You will define the merchandising vision, build consumer-led assortments and drive end-to-end GTM execution for digital channels.

The role requires 8+ years in merchandising or related fields, a passion for footwear, and strong collaboration across cross-functional teams. Baltimore-based with a hybrid schedule, earning a base $90k–$120k USD plus rewards.

Qualifications

• 8+ years of merchandising, digital, or product experience in a fast-paced consumer-driven organization.
• Ability to influence and align cross-functional partners in a matrixed organization.
• Strong communication to translate strategy and insights into actionable direction.
• Analytical and strategic thinking; convert data, insights and trends into decisions.
• Experience with Go To Market models within a global, matrixed environment.

Responsibilities

• Create consumer-centric assortments for footwear and accessories on UA’s e-commerce sites.
• Lead Go-to-Market milestones with Director support.
• Link product, brand and sport moments to engage the target consumer across the season.
• Present assortment direction supporting the Americas long-term strategy.
• Collaborate with the POD across commercial, planning, site merchandising and marketing.
• Analyze sales trends and competitive landscape to generate strategic recommendations.
• Leverage consumer insights to drive discussions with partners and identify opportunities.
• Think strategically and propose process improvements.

Skills

Cross-functional influence

Clear communication

Analytical thinking

Education

Bachelor's degree with 8 years

Master's degree with 6 years

12 years experience without degree

Job description

Under Armour seeks a Lead, Channel Merchandising, E-Commerce for the Footwear & Accessories business in the Americas. You will define the merchandising vision, build consumer-led assortments and drive end-to-end GTM execution for digital channels.

The role requires 8+ years in merchandising or related fields, a passion for footwear, and strong collaboration across cross-functional teams. Baltimore-based with a hybrid schedule, earning a base $90k–$120k USD plus rewards.