Lead Digital Specialist, Local SEO

Albertsons Companies; Boise (ID); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Weekly wages

Early wage access

Associate discounts

Health benefits

Paid time off

Job summary

Albertsons Companies seeks a Lead Digital Specialist, Local SEO to spearhead the development, execution, and optimization of the local search strategy across banners and store locations.

You will own location data accuracy and collaborate with Engineering, Product, Marketing, Analytics, and Operations to implement scalable SEO solutions that drive customer acquisition and store engagement.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 7+ years of experience in SEO, Local SEO, Digital Marketing, or related disciplines.
• 3+ years of experience leading enterprise-scale Local SEO programs.
• Experience managing location data platforms such as Yext, Google Business Profile, Apple Business Connect, and other local listing solutions.
• Experience partnering with Engineering, Product, and Technical teams to deliver SEO initiatives.
• Strong understanding of technical SEO, local search ranking factors, structured data, and website architecture.
• Experience designing and evaluating SEO testing programs.

Responsibilities

• Develop and lead the enterprise Local SEO strategy across all Albertsons Companies banners and locations.
• Identify opportunities to improve visibility within local search results, map platforms, and location-based customer journeys.
• Define SEO requirements for local page templates, location architecture, schema markup, internal linking, and technical improvements.
• Monitor changes in search engine algorithms, local search trends, and AI-driven search experiences to inform optimization strategies.
• Establish SEO roadmaps, priorities, and success metrics aligned to business objectives.

Skills

Local SEO

SEO strategy

Cross-functional collaboration

Data analysis

Education

Bachelor's degree

Tools

Yext

Google Business Profile

Apple Business Connect

Job description

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone who's not just seeking a job, but someone who wants to make an impact. In this role, you'll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that's constantly evolving.

Main responsibilities:

We are seeking a strategic and results-oriented Lead Digital Specialist, Local SEO to lead the development, execution, and optimization of Albertsons Companies' local search strategy across all banners and store locations.

This role is responsible for driving local search visibility, location data accuracy, local page performance, and store-level discoverability across search engines, maps platforms, and emerging AI-driven search experiences. The Lead Digital Specialist, Local SEO will partner closely with Engineering, Product, Marketing, Analytics, and Operations teams to implement scalable SEO solutions that improve customer acquisition and store engagement.

The ideal candidate will possess deep expertise in Local SEO, technical SEO, location data management, testing methodologies, and enterprise-scale execution. This individual will serve as a key liaison between business stakeholders and technical teams, ensuring local search initiatives are properly prioritized, implemented, tested, and measured.

Local SEO Strategy & Execution

• Develop and lead the enterprise Local SEO strategy across all Albertsons Companies banners and locations.
• Identify opportunities to improve visibility within local search results, map platforms, and location-based customer journeys.
• Define SEO requirements for local page templates, location architecture, schema markup, internal linking, and technical improvements.
• Monitor changes in search engine algorithms, local search trends, and AI-driven search experiences to inform optimization strategies.
• Establish SEO roadmaps, priorities, and success metrics aligned to business objectives.

Location Data Management (SLOC/Yext)

• Own and manage the accuracy of store location data across enterprise systems (SLOC), local pages, and third-party platforms.
• Maintain and update location data through Yext, ensuring detailed and accurate store attributes, services, departments, hours, URLs, and business information.
• Develop governance processes that ensure consistency and accuracy across all location listings.
• Partner with business stakeholders to validate store-level information and resolve data discrepancies.
• Monitor and resolve location data issues impacting customer experience or local search performance.

Engineering Partnership

• Collaborate closely with Engineering teams to scope, prioritize, and implement customized fields in Yext to power internal data.
• Open, close and transition stores in sync with Engineering teams.
• Partner with internal testing teams to update required data in QA environment.

Performance Reporting & Insights

• Measure and report on key Local SEO performance metrics, including rankings, visibility, traffic, engagement, and conversion trends.
• Develop executive-level reporting that communicates opportunities, risks, and business impact.
• Analyze performance across banners, divisions, markets, and store locations.
• Identify trends, technical issues, and optimization opportunities through data analysis.

Governance & Quality Assurance

• Establish QA processes for Local SEO implementations, location data updates, and technical enhancements.
• Ensure location information, metadata, structured data, and customer-facing experiences meet quality standards.
• Drive operational excellence through consistent governance and accountability.

We are looking for candidates who possess the following:

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 7 plus years of experience in SEO, Local SEO, Digital Marketing, or related disciplines.
• 3 plus years of experience leading enterprise-scale Local SEO programs.
• Experience managing location data platforms such as Yext, Google Business Profile, Apple Business Connect, and other local listing solutions.
• Experience partnering with Engineering, Product, and Technical teams to deliver SEO initiatives.
• Strong understanding of technical SEO, local search ranking factors, structured data, and website architecture.
• Experience designing and evaluating SEO testing programs.

We also provide a variety of benefits including:

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay).