Lead Digital Specialist, Local SEO

RiseMe; Boise (ID); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Weekly wages

Early wage access

Associate discounts

Healthcare benefits

Paid time off

Training & development

Inclusive workplace

Job summary

Albertsons Companies is seeking a Lead Digital Specialist, Local SEO to drive enterprise Local SEO strategy and execution across banners and store locations. You will partner with Engineering, Product, Marketing, Analytics, and Operations to implement scalable SEO solutions that boost local visibility and store engagement.

The ideal candidate has deep Local/Technical SEO expertise, data governance experience, and a track record of enterprise-scale delivery.

Qualifications

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 7+ years in SEO, Local SEO, Digital Marketing, or related disciplines.
• 3+ years leading enterprise-scale Local SEO programs.
• Experience with location data platforms such as Yext and major listings.
• Collaboration with Engineering, Product, and Technical teams to deliver SEO initiatives.
• Strong understanding of technical SEO, structured data and site architecture.

Responsibilities

• Lead the enterprise Local SEO strategy across banners and locations.
• Improve visibility in local search results and location-based journeys.
• Define requirements for templates, schema markup, and internal linking.
• Monitor search algorithms and AI-driven search trends to inform optimization.
• Develop governance for data accuracy and QA across listings.

Skills

Local SEO

Technical SEO

Location data management

Cross-functional collaboration

Testing methodologies

Enterprise-scale execution

Education

Bachelor's degree in Marketing, Business, Information Systems, or related field

Tools

Yext

Google Business Profile

Apple Business Connect

Job description

Why choose us?

Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand!

At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving.

Main responsibilities:

We are seeking a strategic and results-oriented Lead Digital Specialist, Local SEO to lead the development, execution, and optimization of Albertsons Companies' local search strategy across all banners and store locations.

This role is responsible for driving local search visibility, location data accuracy, local page performance, and store-level discoverability across search engines, maps platforms, and emerging AI-driven search experiences. The Lead Digital Specialist, Local SEO will partner closely with Engineering, Product, Marketing, Analytics, and Operations teams to implement scalable SEO solutions that improve customer acquisition and store engagement.

The ideal candidate will possess deep expertise in Local SEO, technical SEO, location data management, testing methodologies, and enterprise-scale execution. This individual will serve as a key liaison between business stakeholders and technical teams, ensuring local search initiatives are properly prioritized, implemented, tested, and measured.

Local SEO Strategy & Execution

• Develop and lead the enterprise Local SEO strategy across all Albertsons Companies banners and locations.
• Identify opportunities to improve visibility within local search results, map platforms, and location-based customer journeys.
• Define SEO requirements for local page templates, location architecture, schema markup, internal linking, and technical improvements.
• Monitor changes in search engine algorithms, local search trends, and AI-driven search experiences to inform optimization strategies.
• Establish SEO roadmaps, priorities, and success metrics aligned to business objectives.
  

Location Data Management (SLOC/Yext)

• Own and manage the accuracy of store location data across enterprise systems (SLOC), local pages, and third-party platforms.
• Maintain and update location data through Yext, ensuring detailed and accurate store attributes, services, departments, hours, URLs, and business information.
• Develop governance processes that ensure consistency and accuracy across all location listings.
• Partner with business stakeholders to validate store-level information and resolve data discrepancies.
• Monitor and resolve location data issues impacting customer experience or local search performance.
  

Engineering Partnership

• Collaborate closely with Engineering teams to scope, prioritize, and implement customized fields in Yext to power internal data.
• Open, close and transition stores in sync with Engineering teams.
• Partner with internal testing teams to update required data in QA environment.
  

Performance Reporting & Insights

• Measure and report on key Local SEO performance metrics, including rankings, visibility, traffic, engagement, and conversion trends.
• Develop executive-level reporting that communicates opportunities, risks, and business impact.
• Analyze performance across banners, divisions, markets, and store locations.
• Identify trends, technical issues, and optimization opportunities through data analysis.
  

Governance & Quality Assurance

• Establish QA processes for Local SEO implementations, location data updates, and technical enhancements.
• Ensure location information, metadata, structured data, and customer-facing experiences meet quality standards.
• Drive operational excellence through consistent governance and accountability.
  

We are looking for candidates who possess the following:

• Bachelor's degree in Marketing, Business, Information Systems, or related field.
• 7 plus years of experience in SEO, Local SEO, Digital Marketing, or related disciplines.
• 3 plus years of experience leading enterprise-scale Local SEO programs.
• Experience managing location data platforms such as Yext, Google Business Profile, Apple Business Connect, and other local listing solutions.
• Experience partnering with Engineering, Product, and Technical teams to deliver SEO initiatives.
• Strong understanding of technical SEO, local search ranking factors, structured data, and website architecture.
• Experience designing and evaluating SEO testing programs.
  

We also provide a variety of benefits including:

• Competitive wages paid weekly
• Access to up to 50% of your earned wages before payday, via our partnership with Stream
• Associate discounts
• Health and financial well-being benefits for eligible associates (Medical, Dental, 401k and more!)
• Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
• Leaders invested in your training, career growth and development
• An inclusive work environment with talented colleagues who reflect the communities we serve
  

Our Values – Click below to view video: ACI Values

Disclaimer

The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. All employees must comply with Company, Division, and Store policies and applicable laws. The responsibilities, duties, and skills of personnel may vary within store and/or from store to store and the official job description will be provided during the application process.

Albertsons is an Equal Opportunity Employer

This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-888-255-2269(option #4).

Albertsons Companies is at the forefront of the revolution in retail. Committed to innovation and fostering a culture of belonging, our team is united with a unique purpose: to bring people together around the joys of food and to inspire well-being. We want talented individuals to be part of this journey!

Locally great and nationally strong, Albertsons Companies (NYSE: ACI) is a leading food and drug retailer in the U.S. We operate over 2,200 stores, 1,732 pharmacies, 405 fuel centers, 22 distribution facilities, and 19 manufacturing plants across 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, ACME, Shaw’s, Tom Thumb, United Supermarkets, United Express, Randalls, Albertson’s Market, Pavilions, Star Markets, Market Street, Carrs, Haggen, Lucky, Amigos, Andronico’s Community Markets, King’s, Balducci’s, and Albertson’s Market Street.

Our vision is to be a retail leader admired for national strength with deep local roots, offering an easy, fun, friendly, and inspiring experience, no matter how customers choose to shop with us. We celebrate the rich diversity of the communities we serve, and strive to create a workplace where everyone has equal access to opportunities and resources, and can fully contribute to their and our company’s success.

Bring your flavor

Building the future of food and well-being starts with you. Join our team and bring your best self to the table.