Lead Digital Product Manager - Ecommerce & Conversion

Under Armour, Inc.; Richmond (VA); Remote; USD 125,000 - 165,000; Full time

Benefits offered by this job

Volunteer days

Merch discounts

401(k) match

Maternity leave

Wellness benefits

Job summary

Under Armour, Inc. is seeking a Lead Product Manager to drive the Decide web roadmap and optimize early digital journey experiences. You will partner with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that improve engagement and progression toward purchase.

The role emphasizes strong storytelling, agile lifecycle ownership, and staying ahead of ecommerce trends and AI-driven capabilities to differentiate the product evaluation experience.

Qualifications

• Data-driven product decisions with A/B testing, user research and insights.
• Self-serve analytics and dashboards using analytics tools.
• Experience influencing priorities across global teams and time zones.

Responsibilities

• Own and shape the Decide web roadmap from ideation through post-launch optimization.
• Balance long-term investments with a test-and-learn approach.
• Define success metrics using qualitative and quantitative data.
• Align across global cross-functional partners and roadmaps.
• Identify opportunities with AI and ecommerce pattern trends.

Skills

A/B testing

User research

Dashboards

Adobe Analytics

Datadog

Education

Bachelor's degree or higher

Tools

Adobe Analytics

Datadog

Job description

Under Armour, Inc. is seeking a Lead Product Manager to drive the Decide web roadmap and optimize early digital journey experiences. You will partner with product, design, engineering, analytics, merchandising, and marketing to deliver data-driven experiences that improve engagement and progression toward purchase.

The role emphasizes strong storytelling, agile lifecycle ownership, and staying ahead of ecommerce trends and AI-driven capabilities to differentiate the product evaluation experience.