Lead, Digital Merchandising - Women's Apparel

Under Armour, Inc; United States; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Volunteer Days

Parental Leave

Health Benefits and Discounts

Job summary

Under Armour is seeking a Lead, Digital Merchandising for Women's Apparel in Baltimore. The role owns the digital merchandising strategy across ecommerce channels, turning consumer insights into scalable plays that boost discovery, engagement, conversion, and revenue.

You will partner with Ecommerce Merchandising, Planning, Product, Engineering, Analytics, Marketing, and Digital Content to shape category priorities and growth opportunities.

Qualifications

• Bachelor's degree or higher with significant relevant experience.
• Experience in Digital Merchandising, Ecommerce Merchandising, Site Merchandising or related digital commerce.
• Strong analytical skills translating data into actionable recommendations.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives.
• Experience developing merchandising strategies driving customer experience and growth.
• Strong communication, presentation, storytelling and stakeholder management skills.
• Experience managing competing priorities in a fast-paced consumer environment.
• Experience with SFCC preferred; analytics tools preferred.
• Experience in direct-to-consumer retail, apparel or consumer brand environments preferred.

Responsibilities

• Own digital merchandising strategy for assigned categories, driving performance and long-term growth.
• Analyze customer behavior, site performance, and trends to identify opportunities and risks.
• Develop seasonal merchandising strategies aligned with launches and promotional events.
• Define digital merchandising frameworks to improve discovery, navigation, and PDP engagement.
• Lead lifecycle management and commercial storytelling for product prioritization and assortments.
• Identify and evaluate customer experience enhancements and testing opportunities.
• Partner with Product, UX, Engineering, and Analytics to influence roadmaps.
• Create merchandising playbooks and governance for scalable execution.
• Serve as subject matter expert and align cross-functional stakeholders on priorities.
• Communicate performance and growth opportunities to leadership.

Skills

Digital merchandising

Analytics

Stakeholder mgmt

Communication

Ecommerce strategy

Cross-functional collaboration

Education

Bachelor's degree with 8 years experience

Master's degree with 6 years experience

12 years experience without degree

Tools

SFCC (Salesforce Commerce Cloud)

Adobe Analytics

Tableau

Constructor

Job description

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Lead, Digital Merchandising - Women's Apparel

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead, Digital Merchandising is responsible for developing and executing digital merchandising strategies that drive business growth, elevate the customer experience, and maximize category performance across Under Armour's ecommerce channels. This role serves as the strategic owner for assigned product categories, translating consumer insights, business priorities, and digital performance data into scalable merchandising strategies that improve product discovery, engagement, conversion, and revenue.

The Lead, Digital Merchandising partners cross-functionally with Ecommerce Merchandising, Planning, Product, Engineering, Analytics, Marketing, and Digital Content teams to define category priorities, identify growth opportunities, and shape the future digital shopping experience. This role balances strategic vision with data-driven decision making to influence business outcomes and deliver best-in-class customer experiences.

Your Impact

• Own digital merchandising strategy for assigned categories, driving commercial performance, customer engagement, and long-term business growth.
• Analyze customer behavior, site performance, and category trends to identify opportunities, risks, and optimization priorities that improve conversion, revenue, and profitability.
• Develop seasonal merchandising strategies that support product launches, commercial moments, promotional events, and key business objectives.
• Define and evolve digital merchandising frameworks that improve product discovery, assortment visibility, navigation, browse experiences, and product detail page engagement.
• Establish category-level approaches for product prioritization, newness, lifecycle management, and commercial storytelling to create consistent and compelling customer experiences.
• Lead the identification, development, and evaluation of customer experience enhancements, testing opportunities, and digital capabilities that support business and consumer needs.
• Partner with Product, UX, Engineering, and Analytics teams to influence digital roadmap priorities and advocate for customer-centric improvements across the ecommerce experience.
• Create merchandising playbooks, governance frameworks, and best practices that drive operational consistency and scalable execution across categories.
• Serve as the digital merchandising subject matter expert and strategic lead for assigned categories, influencing cross-functional decisions and driving alignment among key stakeholders.
• Communicate business performance, strategic recommendations, customer insights, and growth opportunities to leadership and cross-functional partners.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience OR Master's degree with typically 6 years of relevant experience OR typically 12 years of relevant work experience without degree.
• Experience in Digital Merchandising, Ecommerce Merchandising, Site Merchandising, Ecommerce Strategy, or a related digital commerce discipline.
• Strong analytical skills with the ability to translate customer, product, and performance data into actionable business recommendations.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across multiple teams.
• Experience developing and executing merchandising strategies that drive customer experience improvements and commercial growth.
• Strong communication, presentation, storytelling, and stakeholder management skills.
• Experience managing competing priorities in a fast-paced, consumer-focused environment.
• Experience with Salesforce Commerce Cloud (SFCC) preferred.
• Experience with Adobe Analytics, Tableau, Constructor, or similar digital commerce and analytics platforms preferred.
• Experience with ecommerce testing, personalization, customer journey optimization, and digital experience strategy preferred.
• Experience working within a direct-to-consumer retail, apparel, or consumer brand environment preferred.

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

Base Compensation

$90,000.00-$120,000.00USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via [e-mail].