Content Marketing Manager

SilverCloud; United States; On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

401K match

Healthcare, dental & vision

Paid parental leave

Employee stock purchase program

Mental health days

Calm app subscription

Job summary

Amwell is seeking a content-focused professional to own member-facing content across service lines, driving engagement and ensuring brand voice. You will lead content strategy, curate the Engagement Hub, and oversee case studies and enablement assets with AI-assisted drafting and contractor coordination.

You will manage content production at volume, maintain quality standards, and collaborate with account owners to meet briefs and timelines.

Qualifications

• 5+ years producing consumer, member, or patient-facing content at volume.
• Experience writing under regulated or clinically sensitive constraints.
• Experience directing freelance, agency, or contractor capacity against a brief.
• Working fluency with AI-assisted drafting and editorial judgment.
• Comfort operating as shared capacity across competing internal demands.

Responsibilities

• Content strategy and production across service lines, the engagement showcase, and content libraries.
• Inputting email content into the email CMS (Knak) — copy and image selection.
• The Engagement Hub content library and its maintenance.
• Case-study and enablement-asset production, against designs set by the account owners.
• AI-assisted drafting and direction of contractor capacity within approved guidelines.
• Brand-voice consistency across member-facing content.
• Monitor content engagement and ensure timely delivery against briefs.

Skills

Content production

Content strategy

AI-assisted drafting

Editorial judgment

Freelance/contract management

Cross-functional collaboration

Tools

Knak

Braze

Job description

Company Description

At Amwell, we’re transforming healthcare for all—powered by technology and inspired by people. Here, your ideas don’t just matter—they drive real change, improving lives on a global scale.

We marry technology and innovation with clinical excellence to provide trusted solutions that solve the healthcare industry’s biggest pain points and are on a mission to enable greater access to more convenient, affordable, and effective care.

We do this through our technology-enabled care platform that is designed to help our clients achieve their digital care ambitions – today and in the future. We offer programs spanning the full care continuum, including urgent, acute and specialty care, behavioral health, and services for the treatment of chronic conditions such as heart and cardiometabolic diseases. Programs are powered by Amwell as well as our growing partner network.

For almost two decades, Amwell has proudly served some of the largest and most sophisticated healthcare organizations in the U.S. and worldwide. Our team is passionate about technology’s role in transforming care delivery and making it more equitable, accessible, efficient, cost-effective and navigable for all.

Brief Overview

This role produces member-facing content across Amwell's service lines and is accountable for how that content performs once it reaches members. Content is a shared capability across the Engagement pillar: the account owners brief and approve, and this role produces at the volume and quality the book requires.

The role covers content strategy across service lines, the Engagement Hub content library, and the production of case studies and enablement assets that the account owners design. It also directs contractor and AI-assisted capacity, which is how volume is met with a single full-time position. Content engagement is a shared measure with the execution side, which owns timing and deliverability

Core Responsibilities

What the role owns:

• Content strategy and production across service lines, the engagement showcase, and content libraries
• Inputting email content into the email CMS (Knak) — copy and image selection
• The Engagement Hub content library and its maintenance
• Case-study and enablement-asset production, against designs set by the account owners
• AI-assisted drafting and direction of contractor capacity for volume, within the approved content guidelines
• Brand-voice consistency across member-facing content

How success is measured:

• Content engagement across member-facing email and hub content, as the content contribution to open and click performance (primary measurable output)
• Content throughput and turnaround against briefs
• Brand-voice and quality consistency across the library
• Coverage of the service lines against the content plan

What the role does not own:

Scope boundaries are explicit so accountability is single-owned and hand-offs are clean.

• Campaign strategy or the customer relationship — the account owners
• The CMS platform itself, its branding rules, templates, and access — Manager, Campaign Production and Platform
• Campaign build, QA, and send — the campaign production team
• Timing and deliverability of sends, which share the engagement measure
• Foundational B2B content such as case studies, playbooks, and whitepapers — Commercialization
• PHI governance standards, which are set by Compliance

Qualifications

Required

• 5+ years producing consumer, member, or patient-facing content at volume
• Demonstrated ability to move a content engagement measure, not only to ship content on time
• Experience writing within regulated or clinically sensitive constraints, and the judgment to know when to route something to Compliance or Legal
• Experience directing freelance, agency, or contractor capacity against a brief
• Working fluency with AI-assisted drafting, and the editorial judgment to hold quality across it
• Comfort operating as shared capacity across competing internal demands

Preferred

• Healthcare, health plan, or behavioral health content experience
• Knak, Braze, or comparable content and email production platforms
• Accessibility standards for member communications
• Experience building or restructuring a content library

Do Well. Live Well. At Amwell.

Driven by our mission and values, we foster a workplace where Delivering Awesome, being Customer First and operating as One Team aren’t just aspirations – they are how we work, every day.

Our people are our greatest asset. We strive to empower their growth and development not only as Amwellians but as individuals, through generous total rewards packages, a virtual-first work environment, work-life flexibility, including Summer Fridays and designated Mental Health Days, as well as opportunities to stretch and learn – to name a few. It’s our people who truly differentiate us. Ask anyone and they’ll tell you – you’ll never work with more passionate, more driven and more caring team members.

We champion a culture of respect and inclusion, accountability and integrity, innovation and collaboration. At Amwell, you’ll do the most meaningful work of your career—improving healthcare for millions, growing alongside incredible teammates, and being valued for who you are.

Benefits

• Flexible Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance

Salaried, Exempt Roles

The typical base salary range for this position is $90,000 - $110,000. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance and employee performance. Long-term incentive and short-term variable compensation may be offered as part of the compensation package dependent on the role. Some roles may be commission based, in which case the total compensation will be based on a commission, and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.