Lead Copywriter (Hybrid)

American Family Insurance; Saint Joseph (MO); Hybrid; USD 86,000 - 142,000; Full time

Job summary

A leading company in insurance seeks a Lead Copywriter to develop enterprise communication materials. This flex office/home role emphasizes collaboration, content creation, and brand strategy across marketing efforts. Ideal candidates should possess strong advertising experience and the ability to manage complex marketing strategies.

Benefits

Medical, dental, vision coverage

401(k) and pension plans

Annual incentives and paid time off

Student loan repayment support

Paid-family leave

Qualifications

• Experience leading comprehensive marketing strategies.
• Strong communication skills with leadership.
• Ability to manage large, complex projects.

Responsibilities

• Develop enterprise communication materials through creative design and writing.
• Collaborate with internal partners for brand consistency in marketing.
• Create engaging content tailored to target audiences.

Skills

Advertising agency experience

Experience with AI

Proven marketing or advertising experience

Project management

Brand strategy understanding

Customer-driven solutions

Job description

Position Compensation Range: $86,000.00 - $142,000.00

Pay Rate Type: Salary

Compensation may vary based on the job level and geographic location. Relocation support is offered for eligible candidates.

The Lead Copywriter develops enterprise communication materials through creative design and writing services to effectively represent products, services, brands, and the organization to customers and consumers. You will apply various communication strategies to create an impression, raise awareness, and encourage a response from the target audience. You will report to the Director, Marketing.

This is a flex office/home role, requiring a minimum of 10 days per month at one of the following locations: Madison, WI 53783; Boston, MA 02110; Denver, CO 80112; Eden Prairie, MN 55343; Keene, NH 03431; St. Joseph, MO 64507; Phoenix, AZ 85034. Internal candidates are encouraged to apply regardless of location and will be considered based on the role's needs.

Primary Accountabilities

1. Develop a deep understanding of the company's brand positioning and communicate it consistently across all channels.
2. Collaborate with internal partners to ensure brand consistency across marketing efforts.
3. Partner with teams to understand business challenges and recommend content solutions.
4. Create relevant and engaging content for key audiences.
5. Work with peers to develop campaign content that drives business results.
6. Provide creative and copy direction to designers, writers, and external agencies, supporting brand portrayal and emotional connection with consumers.
7. Build campaign strategies based on data and consumer research.
8. Monitor trends and activities to adapt marketing strategies accordingly.

Specialized Knowledge & Skills Requirements

• Advertising agency experience is strongly desired.
• Experience with AI is strongly desired.
• Proven experience in marketing or advertising environments.
• Experience leading and executing comprehensive marketing strategies.
• Ability to communicate effectively with all levels of leadership.
• Experience managing large, complex projects.
• Strong understanding of brand strategy and building.
• Experience providing customer-driven solutions and support.

We encourage applications even if you do not meet all requirements. Skills can be transferable and relevant beyond listed qualifications.

Benefits include medical, dental, vision, wellbeing programs, 401(k), pension, annual incentives, paid holidays, paid time off, student loan repayment, and paid-family leave. Interns and contingent workers are not eligible for benefits.

We are an equal opportunity employer, committed to diversity and inclusion, and consider qualified applicants with criminal histories.