Lead Design Systems Architect – Brand & Scale

ID.me, Inc.; Mountain View, Northern (CA, KY); Hybrid; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA

FSA

Life insurance

AD&D

401(k) match

Parental leave

Unlimited PTO

Company holidays

Disability insurance

Accident insurance

Critical illness insurance

Referral bonus

Employee assistance program

Pet insurance

Travel assistance program

Wellbeing discounts

Learning and development

Job summary

ID.me in Mountain View, CA seeks a Lead Design Systems Designer to shape our brand across product and marketing, turning brand concepts into scalable design tokens and components. This on-site role offers a competitive base and a path to influence brand system standards.

You will partner with CMO and design leadership, guide cross-functional teams, and ensure accessibility and usability while driving design-system governance.

Qualifications

• Extensive experience designing, developing, and maintaining design systems at a senior level, with a focus on brand integration and scalability.
• Deep knowledge of design theory, systems thinking, and brand expression, with the ability to translate abstract concepts into tangible, scalable design solutions.
• Proven ability to lead cross-functional teams and manage complex projects from inception through execution, balancing both creative and practical considerations.
• Excellent communication skills, with the ability to present complex ideas clearly and persuasively to diverse stakeholders.
• Experience mentoring and guiding junior designers, promoting a culture of design excellence and continuous learning.

Responsibilities

• Collaborate closely with the CMO, CEO and design leadership to integrate the brand’s values and vision into every aspect of the design system.
• Translate abstract brand concepts—such as tone, character, and purpose—into practical, reusable components that align with the brand’s evolution.
• Lead the transformation of brand values into scalable design elements, including color systems, typography, motion, iconography, and interaction models.
• Work closely with brand and design teams to refine visual language that represents the brand’s personality while maintaining usability and accessibility.
• Guide the application of design systems through ongoing brand evolution, ensuring consistency and flexibility across teams during new product launches or subtle refreshes.
• Act as the connector between brand and product teams, balancing the emotional resonance and storytelling of the brand with the usability and functionality needs of product design.
• Ensure the design system embodies the brand’s spirit while not compromising on user-centered design principles, usability, or performance.

Skills

Design systems leadership

Brand integration

Cross-functional collaboration

Communication skills

Mentoring

Strategic thinking

Tools

Figma

Design tokens

Job description

ID.me in Mountain View, CA seeks a Lead Design Systems Designer to shape our brand across product and marketing, turning brand concepts into scalable design tokens and components. This on-site role offers a competitive base and a path to influence brand system standards.

You will partner with CMO and design leadership, guide cross-functional teams, and ensure accessibility and usability while driving design-system governance.