Analyst, Customer and Lifecycle Marketing

Royal Caribbean Group; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Royal Caribbean Group in Miami, FL is seeking a Customer and Lifecycle Marketing Analyst to join our Loyalty & Direct Marketing Team. The role focuses on email and direct mail campaigns to drive revenue, retention, and reactivation across casino consumer segments.

You will work with the Marketing Manager and cross-functional partners, oversee campaign calendars, segmentation, testing, and reporting, and ensure timely, high-quality execution with external vendors and in-house creative teams.

Qualifications

• College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
• Education: BS/BA in Marketing or related field
• Experience: 2- 3 years experience in email/ direct mail marketing
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA
• Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.

Responsibilities

• Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
• Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists
• Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors
• Manage EM/ DM agency process for production, asset delivery, QA and timely/ accurate deployment.
• Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
• Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
• Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.

Skills

Email marketing

Direct Mail

Campaign management

Team collaboration

Marketing analytics

Education

BS/BA in Marketing

Tools

ExactTarget

Salesforce

Siebel

JIRA

Job description

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

The Royal Caribbean Group’s Loyalty & Direct Marketing Team has an exciting career opportunity for a full time Customer and Lifecycle Marketing Analyst to the Customer and Lifecycle Marketing Senior Manager.

Position Summary

The position is onsite and based in Miami, Florida.

The position is also not eligible for work authorization sponsorship.

The primary function of the Account Executive, Casino Marketing will be to facilitate and coordinate email and direct mail marketing campaigns for casino consumer segments, at the direction of the Marketing Manager, aimed at driving revenue and increasing customer reactivation and retention by working collaboratively across teams, with in-house creative team and external vendors.

Essential Duties And Responsibilities

• Assist in the development and deployment day-to-day execution of Casino email and direct mail marketing campaigns, including developing the creative brief and working with the creative team and external vendors to develop assets.
• Partner with Casino Operations and the Casino & High Value Analyst to build email and direct mail segmentation criteria and targeted lists
• Work with multiple internal and external vendors to stimulate casino customer lead acquisitions and retention efforts, to ultimately drive revenue for the Casino business. Responsible for casino EM/DM campaign pre-deployment QA alongside EM and DM vendors
• Manage EM/ DM agency process for production, asset delivery, QA and timely/ accurate deployment.
• Collaborate with key stakeholders from marketing, retail, product, and operations teams to ensure coordinated execution and drive email performance.
• Monitor EM/DM campaigns, report results and provide recommendations on how to improve performance through optimizations.
• Execute campaign test plans with external vendors based on strategy set forth from Casino Marketing Sr. Account Executive & Casino & High Value Marketing Manager.
• Assist and work with Sr. AE, Casino Marketing in developing email campaign calendar to drive impactful cadence, content versioning and testing strategy with corresponding reporting.

Qualifications, Knowledge And Skills

• College degree required. 1 to 3 years of experience in Email and Direct Mail marketing.
• Education: BS/BA in Marketing or related field
• Experience: 2- 3 years experience in email/ direct mail marketing
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA
• Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM.

Agency and Third-Party Submissions

Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.