Lead Content Designer — UX & Ad Experience

TikTok; San Jose (CA); On-site; USD 236,000 - 272,000; Full time

Job summary

TikTok is seeking a UX-focused content designer to develop, optimize, and localize UX writing for ad monetization products in San Jose, CA. You will drive content clarity through data-driven research, collaborate with design and engineering teams, and mentor junior members.

The role requires a Bachelor's degree in a related field and 6+ years of experience, with travel up to 5% as needed. Join a fast-growing team dedicated to a scalable, high-quality ad experience.

Qualifications

• Bachelor's degree or foreign equivalent in a related field, plus 6+ years of experience.
• Experience with UX/UI content development, including modals, banners, tooltips, notifications and emails.
• Ability to plan and facilitate user interviews, usability tests and A/B tests.
• Experience collaborating with engineering and translation teams to localize content.
• Proven project management skills with cross-functional coordination.

Responsibilities

• Develop, optimize and localize UX writing strategies for ad monetization products.
• Analyze data, conduct user research and competitive analyses to improve content clarity and engagement.
• Craft concise UX/UI texts based on user insights.
• Lead cross-functional workshops and reviews to ensure cohesive product narratives.
• Create scalable content workflows to accelerate prototyping and engagement.
• Monitor ad performance and iteratively improve advertising content.
• Establish content and style guidelines for consistency across markets.
• Mentor junior team members and share best practices.

Skills

Data analysis

User research

Competitive analysis

UX writing

Cross-functional collaboration

Education

Bachelor's degree or foreign equivalent in English, Communications, Journalism, Marketing, HCI, Digital Media

Job description

TikTok is seeking a UX-focused content designer to develop, optimize, and localize UX writing for ad monetization products in San Jose, CA. You will drive content clarity through data-driven research, collaborate with design and engineering teams, and mentor junior members.

The role requires a Bachelor's degree in a related field and 6+ years of experience, with travel up to 5% as needed. Join a fast-growing team dedicated to a scalable, high-quality ad experience.