Lead Content Designer (Multiple Positions)

TikTok; San Jose (CA); On-site; USD 236,000 - 272,000; Full time

Job summary

TikTok is seeking a UX-focused content designer to develop, optimize, and localize UX writing for ad monetization products in San Jose, CA. You will drive content clarity through data-driven research, collaborate with design and engineering teams, and mentor junior members.

The role requires a Bachelor's degree in a related field and 6+ years of experience, with travel up to 5% as needed. Join a fast-growing team dedicated to a scalable, high-quality ad experience.

Qualifications

• Bachelor's degree or foreign equivalent in a related field, plus 6+ years of experience.
• Experience with UX/UI content development, including modals, banners, tooltips, notifications and emails.
• Ability to plan and facilitate user interviews, usability tests and A/B tests.
• Experience collaborating with engineering and translation teams to localize content.
• Proven project management skills with cross-functional coordination.

Responsibilities

• Develop, optimize and localize UX writing strategies for ad monetization products.
• Analyze data, conduct user research and competitive analyses to improve content clarity and engagement.
• Craft concise UX/UI texts based on user insights.
• Lead cross-functional workshops and reviews to ensure cohesive product narratives.
• Create scalable content workflows to accelerate prototyping and engagement.
• Monitor ad performance and iteratively improve advertising content.
• Establish content and style guidelines for consistency across markets.
• Mentor junior team members and share best practices.

Skills

Data analysis

User research

Competitive analysis

UX writing

Cross-functional collaboration

Education

Bachelor's degree or foreign equivalent in English, Communications, Journalism, Marketing, HCI, Digital Media

Job description

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

About the Team

Our team plays a crucial role in ensuring the company's success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you'll be part of a team that's developing new solutions to new challenges. It's working fast, at scale, and we're making a difference. We are looking for talents to join us on this exciting journey!

Responsibilities

• Develop, optimize and localize content design and user experience (UX) writing strategies for ad monetization products.
• Conduct data analysis, user research, and competitive analysis, to develop solutions that improve ad content clarity and quality, user engagement, conversion, and revenue.
• Apply user insights to craft and edit clear and concise user experience/user interface (UX/UI) texts.
• Drive collaboration across geographically diverse, internal teams, including facilitating workshops, design reviews, and strategy sessions to ensure a cohesive product narrative and timely project execution.
• Devise content design workflows to automate tasks, accelerate prototyping, and streamline cross-team engagement.
• Monitor and evaluate ad performance and iteratively improve advertising content.
• Establish content and style guidelines to support scalable and high-quality ad content solutions across markets.
• Mentor junior-level team members and share content design best practices.

Travel Requirement: International travel required up to 5%.

Qualifications

• Must have a Bachelor's degree or foreign equivalent degree in English, Communications, Journalism, Marketing, Human-Computer Interaction, Digital Media, or a related field, and 6 years of related work experience. In lieu of a Bachelor's degree, employer will accept an additional 2 years of related work experience.
• Working with designers and engineers to develop UX/UI content, including modals, badges, banners, tool tips, error messages, site navigation, mobile applications content, desktop content, feature names, notifications, and emails;
• Creating and maintaining content strategy guidelines and terminology glossaries;
• Planning and facilitating user interviews, usability research, usability tests, A/B tests, and testing to validate content decisions;
• Collaborating with cross-functional teams, including engineering and translation team, to develop UX/UI contents that are localized to assist users in a specific market;
• Analyzing and presenting complex data and data insights to both technical and non-technical audiences;
• Project management, including creating project plans, managing timelines, and coordinating tasks with cross-functional teams.

Job Details

Employer: TT Commerce & Global Services LLC

Type: Full time, 40 hours/week

Location: San Jose, CA

Salary Range: $236288 - $272000 per year

Equal Opportunity Statement

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodations

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request