Lead Campaign Measurement Specialist - Remote

Ladders; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Professional development

Collaborative environment

Data analytics tools

Reporting efficiency

Mentorship programs

Job summary

Ladders is seeking a Lead Campaign Measurement Specialist to own strategy and execution of campaign measurement across channels. The role partners with marketing, analytics, and senior leadership to define success metrics, build reporting frameworks, and translate performance data into actionable recommendations.

The position emphasizes experimentation, attribution, and executive storytelling, with remote US-based work and a compensation range of $100,000–$120,000 annually.

Qualifications

• Bachelor's degree required; Master’s preferred.
• 5-8+ years in marketing analytics or campaign measurement.
• Expertise in marketing measurement frameworks and scorecards.
• Advanced SQL and Excel skills.
• Experience with test-and-learn experiments.

Responsibilities

• Develop and maintain marketing measurement frameworks and performance benchmarks.
• Establish governance processes for campaign measurement across stakeholders.
• Define success metrics for marketing initiatives.
• Lead evaluation of marketing campaigns across various channels.
• Develop attribution methodologies and marketing effectiveness frameworks.
• Measure and track Marketing ROI and Conversion Rate.
• Provide performance analysis and actionable recommendations.
• Design and lead structured experimentation across campaigns and channels.
• Create dashboards and performance reporting.
• Present findings to senior leadership and cross-functional stakeholders.
• Analyze customer journeys to identify engagement patterns and conversion opportunities.
• Support audience growth and retention initiatives through data-driven recommendations.
• Coach and develop direct reports, fostering analytical rigor.

Skills

Marketing analytics

Experiment design

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree in marketing or analytics

Master's preferred

Tools

SQL

Excel

Tableau

Power BI

Job description

For our client, we are seeking a Lead Campaign Measurement Specialist to join the team of a leader in the Healthcare space.

This role will own the strategy and execution of campaign measurement across multiple channels, helping the organization evaluate marketing effectiveness and improve audience growth and retention. The ideal candidate will partner closely with marketing, analytics, and senior leadership teams to define success metrics, build reporting frameworks, and translate performance data into actionable recommendations. This is a highly analytical position with a strong focus on experimentation, attribution, and executive-level storytelling.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $100,000 – $120,000 annually

Responsibilities

• Develop and maintain marketing measurement frameworks and performance benchmarks
• Establish governance processes for campaign measurement across stakeholders
• Define success metrics for marketing initiatives
• Lead evaluation of marketing campaigns across various channels
• Develop attribution methodologies and marketing effectiveness frameworks
• Measure and track key indicators such as Marketing ROI and Conversion Rate
• Provide performance analysis and actionable recommendations
• Design and lead structured experimentation across campaigns and channels
• Create compelling dashboards and performance reporting
• Present findings to senior leadership and cross-functional stakeholders
• Analyze customer journeys to identify engagement patterns and conversion opportunities
• Support audience growth and retention initiatives through data-driven recommendations
• Coach and develop direct reports, fostering a culture of analytical rigor

Qualifications

• Bachelor's degree in marketing, business, psychology, statistics, data science, or analytics; Master’s preferred
• 5-8+ years in marketing analytics, campaign measurement, or customer analytics
• Expertise in marketing measurement frameworks and performance scorecards
• Advanced SQL and Excel skills
• Experience in statistical analysis and marketing effectiveness measurement
• Proven experience with test-and-learn initiatives and experimental designs
• Skilled in building executive dashboards using Tableau, Power BI, or similar platforms
• Strong understanding of marketing attribution methodologies

Benefits

• Opportunities for professional development and advancement
• Collaborative work environment with cross-functional teams
• Access to data-driven tools and advanced analytics platforms
• Flexibility in work processes to improve reporting efficiency
• Mentorship and coaching opportunities for career growth

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.