Lead Campaign Manager, Pharma

Remote Jobs; United States; Remote; USD 125,000 - 145,000; Full time

Benefits offered by this job

Annual incentive bonus

Long-term equity awards

Health benefits

Job summary

Natera is seeking a senior Lead Campaign Manager for its Oncology Pharma Marketing team in the United States. You will own strategy and end-to-end execution across channels, collaborating with senior partners to optimize performance and align with business objectives.

The role requires data-driven decision making, strong communication, and the ability to push back when timelines or resources constrain the plan.

Qualifications

• 12 years in campaign management or 8+ years with marketing strategy experience in pharma/life sciences.
• Ability to translate objectives into an integrated, multi-channel plan with data-driven decisions.
• Experience presenting to senior leadership and managing up with diplomacy.

Responsibilities

• Own ONC Pharma campaign strategy end to end from objective to post-launch review.
• Direct day-to-day execution across channels (digital, email, paid media, content, events).
• Set briefs and creative direction aligned to strategy with partners and agencies.
• Surface risks to timeline/budget and drive resolution rather than escalation.
• Define KPIs, monitor in-flight performance, and recommend optimizations.
• Present results and strategic recommendations to senior stakeholders including VP for ONC marketing.

Skills

Campaign strategy

Channel management

Performance analytics

Stakeholder management

Cross-functional leadership

Regulated pharma marketing

Executive communication

Education

MBA or marketing master

Tools

Power BI

Salesforce

Eloqua or similar

Job description

Role Summary

Natera's Oncology Pharma Marketing team is hiring a Lead Campaign Manager to own campaign strategy and execution end to end. This is a senior individual-contributor role, not a coordination or support function: you will set the strategy, direct execution across channels and partners, read performance data critically, and drive the tweaks and next moves that make campaigns better. You will report to the Director of Corporate Marketing, and work in close, high-trust partnership with the ONC Marketing VP and cross-functional leaders across creative, agency, and marketing operations.

The right person is able to work autonomously — someone who can build a campaign strategy from a business objective, defend it with data, and hold a professional line with senior stakeholders, including pushing back when the strategy, timeline, or resourcing calls for it.

Key Responsibilities

Campaign Strategy & Execution

• Own ONC Pharma campaign strategy end to end — from translating business and brand objectives into an integrated, multi-channel campaign plan through launch, in-flight optimization, and retrospective.
• Direct day-to-day execution across channels (digital, email, paid media, content, HCP/patient-facing programs, events), making prioritization calls and tradeoffs as they arise.
• Set the campaign brief and creative direction in partnership with creative and brand teams, ensuring every asset ladders back to strategy.
• Proactively surface risks to timeline, budget, or performance and drive them to resolution — rather than escalating and waiting.

Performance Measurement & Optimization

• Define the KPIs and measurement framework for each campaign; monitor performance in flight rather than only in retrospective.
• Read measurement results critically — translate what happened into specific, actionable tweaks, tests, and recommendations for what to do next.
• Build a continuous test-and-learn discipline into every campaign cycle, and codify what's learned so it compounds across campaigns.
• Present performance results and strategic recommendations directly to senior stakeholders, including the ONC Marketing VP, with clear, well-substantiated rationale.

Cross-Functional & Agency Leadership

• Serve as the senior point of coordination across creative, agency and media partners and marketing operations.
• Drive alignment among stakeholders with competing priorities by facilitating decisions — not simply routing requests or escalating every conflict.
• Manage agency and vendor relationships, holding partners accountable to strategy, quality, and timeline, and redirecting work that misses the mark.

Executive Partnership — Managing Up

• Partner closely with the ONC Marketing VP as a strategic thought partner, bringing a well-reasoned point of view rather than waiting for direction.
• Hold the line on campaign strategy, scope, and prioritization decisions under pressure or scope creep, communicating disagreement professionally and constructively.
• Know when to resolve versus elevate, and when escalating, bring options and a recommendation rather than an open question.
• Give direct, constructive feedback up and across the organization, including to more senior stakeholders, in service of the campaign and the business.

Qualifications

• 12 years in campaign management (or 8 years and a master’s degree in marketing or equivalent) or marketing strategy/execution roles, with a track record of owning strategy end to end rather than executing against someone else's brief. Pharma, biopharma, oncology, or broader life sciences experience strongly preferred.
• Demonstrated fluency in reading and acting on performance data (e.g., analytics platforms, Power BI, Salesforce, Eloqua or similar marketing automation) — comfortable moving from “what happened” to “what we do about it.”
• Proven experience managing up to and influencing senior stakeholders, including situations requiring diplomatic pushback, boundary-setting, and holding a position under pressure.
• Strong cross-functional leadership skills — able to align creative, agency, and operations partners without formal authority over them.
• Excellent written and verbal communication; skilled at presenting, defending, and adjusting recommendations in front of leadership.
• Experience operating within a regulated pharma marketing environment (MLR / medical-legal review processes) strongly preferred.
• Self-directed, high-ownership operator who brings structure and judgment to a fast-moving oncology pharma environment, and who mentors or sets the bar for junior team members and agency partners without formally managing them.

Compensation

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$125,000 — $145,000 USD

Compensation & Total Rewards

This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.

This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:

• Annual performance incentive bonus
• Long-term equity awards
• Comprehensive health benefits (medical, dental, vision)
• 401(k) with company match
• Generous paid time off and company holidays
• Additional wellness and work-life benefits

Compensation Range

$125,000 — $145,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Link: https://www.natera.com/notice-of-data-collection-columbia-residents/