Lead Campaign Manager, Pharma New US Remote

Natera, Inc.; Northern (KY); Hybrid; USD 125,000 - 145,000; Full time

Benefits offered by this job

Annual performance incentive bonus

Long-term equity awards

401(k) with company match

Generous paid time off

Job summary

Natera, Inc. is seeking a Lead Campaign Manager for the Oncology Pharma Marketing team to own campaign strategy and end-to-end execution.

This senior individual-contributor role requires building strategy, directing multi-channel execution, and measuring performance with data, while collaborating with senior stakeholders across the organization. You will push back when needed and mentor partners, maintaining high ownership in a fast-moving oncology pharma environment.

Qualifications

• 12 years in campaign management or 8 years with a master's degree in marketing or equivalent.
• Fluency in reading and acting on performance data (analytics platforms, Power BI, Salesforce, Eloqua or similar).
• Proven experience managing up to senior stakeholders with diplomatic pushback and boundary-setting.
• Strong cross-functional leadership to align creative, agency and operations without formal authority.
• Excellent written and verbal communication; able to defend and adjust recommendations in front of leadership.

Responsibilities

• Own ONC Pharma campaign strategy end to end from objective to launch and optimization.
• Direct day-to-day execution across channels and partners with prioritization decisions.
• Set briefs and creative direction aligned to strategy with creative and brand teams.
• Surface risks to timeline, budget, or performance and drive resolution.

Job description

Natera's Oncology Pharma Marketing team is hiring a Lead Campaign Manager to own campaign strategy and execution end to end. This is a senior individual-contributor role, not a coordination or support function: you will set the strategy, direct execution across channels and partners, read performance data critically, and drive the tweaks and next moves that make campaigns better. You will report to the Director of Corporate Marketing, and work in close, high-trust partnership with the ONC Marketing VP and cross-functional leaders across creative, agency, and marketing operations.

The right person is able to work autonomously — someone who can build a campaign strategy from a business objective, defend it with data, and hold a professional line with senior stakeholders, including pushing back when the strategy, timeline, or resourcing calls for it.

Key Responsibilities

• Own ONC Pharma campaign strategy end to end — from translating business and brand objectives into an integrated, multi-channel campaign plan through launch, in-flight optimization, and retrospective.
• Direct day-to-day execution across channels (digital, email, paid media, content, HCP/patient-facing programs, events), making prioritization calls and tradeoffs as they arise.
• Set the campaign brief and creative direction in partnership with creative and brand teams, ensuring every asset ladders back to strategy.
• Proactively surface risks to timeline, budget, or performance and drive them to resolution — rather than escalating and waiting.

Performance Measurement & Optimization

• Define the KPIs and measurement framework for each campaign; monitor performance in flight rather than only in retrospective.
• Read measurement results critically — translate what happened into specific, actionable tweaks, tests, and recommendations for what to do next.
• Build a continuous test-and-learn discipline into every campaign cycle, and codify what's learned so it compounds across campaigns.
• Present performance results and strategic recommendations directly to senior stakeholders, including the ONC Marketing VP, with clear, well-substantiated rationale.

Cross-Functional & Agency Leadership

• Serve as the senior point of coordination across creative, agency and media partners and marketing operations.
• Drive alignment among stakeholders with competing priorities by facilitating decisions — not simply routing requests or escalating every conflict.
• Manage agency and vendor relationships, holding partners accountable to strategy, quality, and timeline, and redirecting work that misses the mark.

Executive Partnership — Managing Up

• Partner closely with the ONC Marketing VP as a strategic thought partner, bringing a well-reasoned point of view rather than waiting for direction.
• Hold the line on campaign strategy, scope, and prioritization decisions under pressure or scope creep, communicating disagreement professionally and constructively.
• Know when to resolve versus elevate, and when escalating, bring options and a recommendation rather than an open question.
• Give direct, constructive feedback up and across the organization, including to more senior stakeholders, in service of the campaign and the business.

Qualifications

• 12 years in campaign management (or 8 years and a master’s degree in marketing or equivalent) or marketing strategy/execution roles, with a track record of owning strategy end to end rather than executing against someone else's brief. Pharma, biopharma, oncology, or broader life sciences experience strongly preferred.
• Demonstrated fluency in reading and acting on performance data (e.g., analytics platforms, Power BI, Salesforce, Eloqua or similar marketing automation) — comfortable moving from “what happened” to “what we do about it.”
• Proven experience managing up to and influencing senior stakeholders, including situations requiring diplomatic pushback, boundary-setting, and holding a position under pressure.
• Strong cross-functional leadership skills — able to align creative, agency, and operations partners without formal authority over them.
• Excellent written and verbal communication; skilled at presenting, defending, and adjusting recommendations in front of leadership.
• Experience operating within a regulated pharma marketing environment (MLR / medical-legal review processes) strongly preferred.
• Self-directed, high-ownership operator who brings structure and judgment to a fast-moving oncology pharma environment, and who mentors or sets the bar for junior team members and agency partners without formally managing them.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$125,000 - $145,000 USD

Compensation & Total Rewards

This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.

This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:

• Annual performance incentive bonus
• Long-term equity awards
• 401(k) with company match
• Generous paid time off and company holidays
• Additional wellness and work-life benefits

Compensation Range

$125,000 - $145,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Please be advised that Natera will reach out to candidates with a @ natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you provide will be recorded and maintained in a confidential file.

As set forth in Natera’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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