About the Role
This role sits within Nike’s Digital Commerce team, partnering closely with Merchandising, Marketing, Planning, Finance, and Sport. The Business Manager reports into the E-Commerce Director and collaborates across functions to drive sustainable growth for Nike’s Flagship Digital Channels (Nike.com and Nike App). The team focuses on consumer obsession, data-driven decisions, understanding product and pricing trends, and bold storytelling. The role drives the ongoing health and growth of Nike App and Nike.com, with a focus on demand and traffic forecasting, performance analytics, and consumer journey optimisation.
Key Responsibilities
- Drive the ongoing health and growth of Nike App and Nike.com, with a sharp focus on demand and traffic forecasting, performance analytics, and consumer journey optimisation.
- Connect data across multiple sources to understand business drivers, identify friction and growth opportunities, and translate insights into clear actions and executive-ready narratives that influence cross-functional decisions.
- Lead monthly and quarterly assessments of Nike App and Nike.com performance, developing a clear view of business health, emerging trends, risks, and opportunities across traffic, conversion, AOV, demand, and consumer health.
- Develop and continuously refine demand and inbound traffic forecasts, leveraging historical performance, business trends, and forward-looking inputs to anticipate shifts and identify gaps to plan.
- Build a deep understanding of traffic composition, sources, and performance, identifying the channels and consumer behaviours driving growth or creating headwinds and translating findings into opportunities to improve traffic quality and productivity.
- Translate data and performance insights into clear recommendations, partnering cross-functionally to align priorities, influence decisions, and drive action against the highest-impact opportunities.
- Analyse how consumers navigate and engage across Nike App and Nike.com, identifying points of friction, drop-off, and opportunity throughout the journey, and partner with cross-functional teams to prioritise improvements that strengthen consumer experience and business performance.
- Develop polished, executive-ready decks, POVs, and business narratives that connect performance, consumer behaviour, and forward-looking opportunities, clearly articulating the \"so what\" to influence decisions and drive alignment around priorities.
Required Experience & Qualifications
- Bachelor’s degree in Business, Marketing, Analytics or related field; will accept any suitable combination of education, experience and training.
- Minimum 5 years of experience in retail, e-commerce, or digitally-led business.
- Ability to extract and analyse data across multiple sources (Tableau, Databricks, etc.), translating complex information into clear, actionable business insights.
- Strong story-telling and presentation skills with proven ability to influence stakeholders.
- Open to work in Beaverton, OR.
- Business-minded, action-oriented leader who blends strategic thinking with analytical rigour and retail intuition.
- Thrives in ambiguity, brings clarity to complexity, and moves work forward with ownership and urgency.
- Able to turn insights into action, influence cross-functional teams, and build compelling business narratives that drive results.
- Strong communicator, natural collaborator, and relentless problem solver who champions growth and innovation.
The Application Process
Accommodations are available to complete the interview process, including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.
- Request accommodations for the interview process if needed due to a disability.