Principal Brand Editorial & Voice Architect

Datadog; New York (NY); Hybrid; USD 153,000 - 204,000; Full time

Benefits offered by this job

Generous benefits

RSU equity

Employee stock plan

Career development

Mentor program

Inclusive culture

Job summary

Datadog is seeking a Principal, Brand Editorial to own and evolve how we sound. You will shape ideas and narratives across brand campaigns, web, video, social, and product marketing, while building systems that scale brand voice company-wide.

You are a hands-on creative leader with 8+ years of writing experience, including work for developer or enterprise audiences, and you will turn complexity into clear, powerful ideas with AI-enabled workflows.

Qualifications

• 8+ years of writing experience across brand campaigns, voice systems, and long-form storytelling.
• Experience writing for technical or enterprise audiences and turning complexity into clear ideas.
• Experience shaping voice guidelines and writing standards used across teams.
• Hands-on creative leader who can set direction and drive production.

Responsibilities

• Define and evolve Datadog's writing style, tone, and point of view across brand experiences.
• Concept and write high-impact brand work including campaigns, launches, and events.
• Build voice systems, messaging frameworks, and writing standards for day-to-day use.
• Encode Datadog's voice into AI-enabled workflows with prompts and guardrails.
• Partner with Brand, Creative, Product Marketing, Web, and Communications teams to strengthen briefs.
• Scale writing quality by coaching partners and enabling agencies.

Skills

Brand writing

Voice guidelines

Editorial leadership

AI writing

Job description

Datadog is seeking a Principal, Brand Editorial to own and evolve how we sound. You will shape ideas and narratives across brand campaigns, web, video, social, and product marketing, while building systems that scale brand voice company-wide.

You are a hands-on creative leader with 8+ years of writing experience, including work for developer or enterprise audiences, and you will turn complexity into clear, powerful ideas with AI-enabled workflows.