Lead Brand Designer - Remote Experiential Campaigns

Whatnot; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Holiday & Time off

Health Insurance

Work From Home support

Home office setup allowance

Cell phone & internet allowance

Wellness allowance

Childcare allowance

Family planning support

401k retirement plan

Dogfooding budget

Job summary

Whatnot is seeking a Lead Brand Designer to join the creative team and shape the Whatnot brand across physical and digital experiences. Translate diverse categories into on-platform events and in-person activations with a hands-on, hybrid approach.

You have 8+ years in design and leadership, with a proven record building brand systems and marketing strategies across surfaces. You'll mentor teammates and collaborate with product, design, and marketing to drive impact.

Qualifications

• 8+ years in design, brand, and experiential creative roles.
• 2+ years in a lead design role with independent concepting, designing and executing projects.
• Proven track record developing marketing and brand strategies and identity systems across physical and digital surfaces.
• Experience building and evolving brand systems in digitally native, social-first contexts.
• Leadership of creative teams from idea through launch and impact.
• Deep understanding of audience behavior and trends; tools and culture.
• Adept at using data and metrics to inform creative decisions.
• Excellent communication and collaboration with designers, marketers, and product teams.
• Ability to manage multiple projects simultaneously with shifting priorities.
• Naturally curious with a growth mindset and openness to feedback.
• High-growth startup/marketplace experience preferred.
• Portfolio demonstrates substantial work.

Responsibilities

• Collaborate with category and marketing teams to develop and execute campaign strategies and design directions.
• Oversee end-to-end processes from concepts to handoff to deliver work that drives loyalty and engagement.
• Lead mentorship, provide feedback, and foster a collaborative environment.
• Lead brainstorming and ideation sessions and develop creative briefs to inspire the team.
• Stay ahead of trends, emerging platforms, and best practices to keep events fresh and resonant.
• Develop and maintain relationships with external partners, including agencies and contractors as needed to scale production.

Skills

Lead design

Brand strategy

Creative leadership

Communication

Data-driven

Collaboration

Project management

Growth mindset

Job description

Whatnot is seeking a Lead Brand Designer to join the creative team and shape the Whatnot brand across physical and digital experiences. Translate diverse categories into on-platform events and in-person activations with a hands-on, hybrid approach.

You have 8+ years in design and leadership, with a proven record building brand systems and marketing strategies across surfaces. You'll mentor teammates and collaborate with product, design, and marketing to drive impact.