Lead Brand Designer

Whatnot; San Francisco (CA); Ibrido; USD 158.000 - 200.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health Insurance

Work From Home Support

Generous Holiday and Time off Policy

401k with employer match

Parental Leave

Monthly dogfood allowance

Care benefits

Descrizione del lavoro

Whatnot seeks a Lead Brand Designer to join the creative team, shaping the brand across digital and physical experiences. You will translate diverse categories into on-platform events and show-stopping activations, from strategy through execution.

You will collaborate with marketing and category teams, mentor designers, and push creative direction while tracking industry trends. This role offers hybrid work with proximity to San Francisco, Seattle, Los Angeles, and New York City hubs.

Competenze

• 8+ years of experience in design, brand, and experiential creative roles.
• 2+ years in a lead design role with independent concepting and execution.
• In-house experience at a multi-sided brand or marketplace is preferred.
• Proven track record building and evolving brand systems across physical and digital surfaces.
• Experience leading creative teams from idea through launch and measuring impact.
• Strong understanding of audience behavior and current trends.
• Ability to translate brand strategy into campaigns across platforms.
• Excellent communication and collaboration with designers, marketers, and product teams.
• Ability to juggle multiple projects with flexibility.
• Portfolio showcasing diverse brand work.

Mansioni

• Collaborate with category and marketing teams to develop and execute campaign strategies and design directions that support business goals across digital and physical touchpoints.
• Oversee end-to-end processes from concepts to handoff to deliver work with high craftsmanship.
• Lead with mentorship, provide feedback, and foster a collaborative environment.
• Lead brainstorming sessions and develop creative briefs to inspire the team.
• Stay ahead of trends and best practices to keep events fresh and culturally resonant.
• Develop and maintain relationships with external partners to scale production.

Conoscenze

Brand design

Experiential design

Leadership

Campaign ideation

Mentorship

Cross-functional collaboration

Data-driven design

Communication

Project management

Growth mindset

Portfolio

Descrizione del lavoro

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

We are looking for a Lead Brand Designer to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core team member, you'll play a key role in leading the strategy, development, and execution of physical and digital events that resonate deeply with our communities. We're looking for a hands‑on, hybrid creative who thrives at the intersection of brand design and experiential creative, responsible for translating the energy of our diverse categories (from Sneakers and Sports Cards to Fashion and Beauty) into digitally native on-platform events and show‑stopping in‑person activations. If you're a highly conceptual designer who can build campaign identity systems from scratch, present multiple visual directions with conviction, and roll up your sleeves to execute the work, we'd love to hear from you.

• Collaborate closely with category and marketing teams to develop and execute campaign strategies and design directions that support our business goals and objectives and define how Whatnot shows up across digital and physical touchpoints.

• Oversee end-to-end processes, from initial concepts to final handoff, to deliver work that drives loyalty and engagement and maintain a high bar for craft.

• Lead with the ability to provide mentorship, feedback, and foster a collaborative environment

• Lead brainstorming and ideation sessions, generate new ideas and concepts for event campaigns, and develop creative briefs that inspire the team to deliver outstanding work.

• Stay ahead of trends, emerging platforms, and creative best practices to keep our events fresh, effective, and culturally resonant.

• Develop and maintain relationships with external partners, including agencies and contractors as needed to scale creative production efficiently.

We offer flexibility to work from home or from one of our global office hubs, and we value in‑person time for planning, problem‑solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Seattle, Los Angeles, and New York City hubs.

You

Curious about who thrives at Whatnot? We've found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As a Lead Brand Designer you should have 8+ years of experience in design, brand, and experiential creative roles, plus:

• 2+ years in a lead design role where you were independently concepting, designing, and executing projects, not just overseeing them. In‑house experience at a multi‑sided brand or marketplace preferred.

• A proven track record of developing and executing successful marketing and brand strategies and identity systems across physical and digital surfaces.

• Experience building and evolving brand systems in digitally native, social‑first contexts. you understand how design lives and performs in feeds, on platforms, and in culture.

• Leadership of creative teams who have taken campaigns from idea through to execution and can speak to the business problem you were aiming to solve, how you managed the brief all the way through the launch, and the impact of your team's work.

• Deep understanding of audience behavior, established and emerging trends and tools, and a passion for exploring how brands can intersect with culture.

• Adept at using data and metrics to inform creative decisions and improve impact.

• Excellent communication and collaboration skills, with the ability to present and articulate ideas clearly and effectively, and experience working closely with designers, marketers, and product teams.

• Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.

• Naturally curious and proactive, with a growth mindset and a high standard for quality.

• You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.

• High‑growth startup, marketplace or creator‑focused platform experience preferred.

• You have a portfolio that showcases your work.

Benefits

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

• Care benefits

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

• Parental Leave

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

$158K -- $200K Offers Equity

The salary or hourly rate range may be inclusive of several levels that would be applicable to the position. Final salary or hourly rate will be based on a number of factors including, level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary or hourly rate, not benefits or equity.