Sr. Creative Strategist, Performance Marketing

Whatnot; New York (NY); Hybrid; USD 158,000 - 175,000; Full time

Benefits offered by this job

Health Insurance

Work From Home Support

Home office setup allowance

Cell phone and internet allowance

Wellness stipend

Childcare allowance

Parental leave

401k match

Job summary

Whatnot, the leading live shopping platform, is hiring a Sr. Creative Strategist, Performance Marketing, to join our creative team.

You will own strategy, development, and execution of performance creative across international channels, partnering with editors, designers, category marketers, and creator teams to turn insights into high-converting work. In this role you will build a steady pipeline of high-performing creative, translate performance data into sharper briefs and tests, and lead

Qualifications

• 6+ years in performance creative or paid social.
• In-house experience at a consumer brand, marketplace, creator platform, or high-growth startup.
• Track record of taking work from concept to execution as both writer and strategist.
• Experience with Meta, TikTok, YouTube, and AppLovin.
• Experience writing copy across hooks, scripts, and end cards for multiple formats.

Responsibilities

• Own briefing and creative direction for key categories to drive conversion and engagement.
• Build a steady pipeline of high-performing creative with a test-and-learn cycle.
• Write and develop direct response TV creative, including scripts and concepts.
• Turn performance data into sharper creative strategy and better briefs.
• Share category lookbacks to help teams understand creative performance.

Skills

Performance Creative

Paid Social

Creative Direction

Editing Briefs

Agency Collaboration

Cultural Relevance

Data-driven Briefs

Tools

Meta

TikTok

YouTube

AppLovin

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

Role

We're looking for a Sr. Creative Strategist, Performance Marketing to join the creative team at Whatnot. Our small but mighty team builds the Whatnot brand and creates high-performing creative across physical and digital experiences.

As a core member of the team, you'll lead the strategy, development, and execution of performance creative across international marketing channels. You'll partner closely with designers, editors, category marketers, and creator teams to turn audience insight, performance data, and cultural context into creative that drives conversion, engagement, and growth.

In This Role, You Will

• Own briefing and creative direction for key Whatnot categories from concept through final handoff, partnering with editors, designers, category marketers, and creator teams to ship work that drives conversion and engagement.
• Build a steady pipeline of relevant, high-performing creative across categories, with a clear test-and-learn cycle behind every concept.
• Write and develop direct response TV creative as we grow into the format, including scripts and concepts.
• Turn performance data and testing results into sharper creative strategy by identifying what's working, what isn't, and what we should try next.
• Share clear category lookbacks with stakeholders so teams can quickly understand creative performance, make better decisions, and improve future campaigns.
• Stay ahead of trends, emerging platforms, and paid social/DRTV/general digital best practices so the work we ship feels native to the feed and connected to culture.
• Give clear, specific feedback to editors, designers, and external partners so the work gets better without creating unnecessary process or bottlenecks.
• Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats.

Team members in this role are required to be within commuting distance of our New York City, San Francisco, Seattle, or Los Angeles hubs.

You

People who do well at Whatnot tend to be low ego, fast-moving, and curious. They care about the craft, but they care even more about whether the work moves the business. They're comfortable taking a strong creative point of view, testing it quickly, learning from the results, and changing direction when the data says they should.

As Our Sr. Creative Strategist, Performance Marketing, You Should Have 6+ Years Of Experience In Performance Creative Or Paid Social, Plus

• Experience owning at least one category, product, or audience workstream end-to-end as the primary creative strategist.
• In-house experience at a consumer brand, marketplace, creator platform, or high-growth startup.
• A track record of taking work from concept to execution as both the writer and strategist, with the ability to brief and direct editors, designers and agencies clearly.
• Deep understanding of audience behavior and creative best practices across Meta, TikTok, YouTube, and AppLovin.
• Experience making DRTV or CTV direct response ads is a plus. This is a growth area for us, and we're excited to bring more of that craft in-house.
• Track record of shipping copy across hooks, scripts, social-first video, static ads, end cards, and direct response formats that perform.
• Experience interpreting creative performance data and turning it into better briefs, stronger tests, and clearer creative direction.
• Experience reacting to cultural moments with timely, relevant content that feels native to the platform.
• Comfort moving quickly, making tradeoffs, and shipping work before every question has a perfect answer.
• High standards for quality, paired with the judgment to know when speed matters more than polish.
• Curiosity about how brands show up in culture, especially across creator-led, community-led, or marketplace businesses.
• Openness to direct feedback and the ability to give it clearly, kindly, and specifically.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Please note: Whatnot will only contact you through official @whatnot.com email addresses. If you see an email impersonating a Whatnot recruiter, please disregard and report it as spam.

EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

Compensation Range: $158K - $175K