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Lead B2B Product Manager, Enterprise Analytics
Adobe
San Jose (CA)
On-site
USD 105,000 - 223,000
Full time
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Job summary
An established industry player is seeking a Lead B2B Product Manager to spearhead innovative strategies in enterprise analytics. This pivotal role involves crafting go-to-market strategies and leading cross-functional initiatives that drive customer engagement and pipeline creation. You will leverage your extensive experience to synthesize data and translate insights into actionable marketing strategies. Join a dynamic team committed to empowering creativity and delivering exceptional digital experiences. If you're passionate about data and thrive in a fast-paced environment, this opportunity is perfect for you.
Qualifications
- 8+ years of experience in product management or marketing.
- Experience in B2B environments and technology companies.
Responsibilities
- Lead development of B2B initiatives and go-to-market strategies.
- Manage internal B2B products and deliver insights to marketers.
Skills
Education
Tools
Job description
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Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Position Summary:
You will join the B2B Behavioral Analytics team as a B2B Product Manager and insights contributor. In this role, you will lead the development and organization of critical B2B initiatives forward - driving strategic activations forward through cross-functional and coordinated programs.
You will be responsible for developing all aspects of a go-to-market strategy – including planning, launch, enablement, and measurement of your initiatives. Tasks will include ensuring appropriate focus and rigor in research, partner approval, program/tool/dashboard development, internal marketing, and performance reporting.
This role is a key contributor in crafting highly impactful, internal B2B programs - supporting pipeline creation, deal progression, and customer engagement.
Responsibilities :
- Quickly distill and synthesize data (qualitative and quantitative, 1st party and 3rd party) and create marketing/B2B program strategies that harvest customer intelligence generated.
- Interact with data engineers and technical teams (within and outside of the B2B Team) to translate strategy into business requirements and functional specifications that can be worked and scaled.
- Manage a variety of internal B2B products (from strategy through to execution) focused on delivering data and insights to Marketers and Sellers.
- Build performance indicators and corresponding analysis to drive the business forward; conducts analyses and translates results into business recommendations.
- Provide direction and guidance to cross-functional field resources to ensure appropriate execution of internal enablement strategy.
- Drive Sales and Marketing teams to define and implement program strategies.
- Coordinate ongoing Marketing and Sales trainings to review new launches, key improvements, and collect ongoing program feedback.
- 8+ years of meaningful work experience
- BS/BA or equivalent experience in business, marketing, economics, or similar. MBA and/or Management Consulting experience desired
- Experience working for: a leading technology company, strategy/management consulting organization, digital agency, or a corporate marketing department strongly desired
- Work experience in Business-to-Business (B2B) strongly recommended
- Comfortable working in a fast-paced environment and can adapt to shifting conditions, priorities, and deadlines, is meticulous and detail-oriented, and is a self-starter.
- Experience defining marketing strategy , sales enablement, and/or campaign plans desired
- Passion for big data and translating said data and trends into relevant insights , stories , and BI dashboards
- Excellent packager and presenter of complex concepts and dense data (a PowerPoint wiz)
- Ability to communicate ideas (verbally and in writing) to all types of functions and levels
- Excellent time management and project management skills
- Expert relationship manager. Ability to quickly understand needs of internal clients and build plans to meet needs
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $105,600 -- $223,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionProduct Management and Marketing
- IndustriesAdvertising Services, IT Services and IT Consulting, and Software Development
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