Lead Auditor

Framatome; Portland (ME); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Email Marketing Manager, where you'll craft impactful strategies and optimize email campaigns. This role is pivotal for driving engagement and brand loyalty through data-driven insights and compelling content. You'll manage end-to-end campaign processes, mentor a growing team, and ensure compliance with email regulations. If you're passionate about leveraging technology and creativity to enhance marketing efforts, this is the perfect opportunity for you to make a significant impact in a dynamic environment.

Qualifications

• 5+ years in email marketing with hands-on experience in campaigns.
• Strong analytical skills to drive marketing strategies.

Responsibilities

• Develop and execute email marketing strategies aligned with goals.
• Monitor and analyze campaign performance metrics for improvements.

Skills

Email Marketing Strategy

Data Analysis

A/B Testing

Communication Skills

Analytical Skills

Education

Bachelor's Degree

Master's Degree

Tools

Hubspot

Klaviyo

Salesforce

Microsoft Office Suite

Google Workspace

Job description

JOB SUMMARY (Open to Remote)
Monday to Friday 8am-5pm

The Email Marketing Manager will play a pivotal role in developing, executing, and optimizing our email marketing campaigns. You'll be responsible for devising impactful strategies, creating compelling content, and leveraging data-driven insights to deliver targeted and personalized email campaigns that resonate with our audience and contribute to business growth. If you're passionate about crafting effective email strategies that drive engagement, conversion, and brand loyalty, we want you to be part of our dynamic team.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Strategy Development: Develop and execute comprehensive email marketing strategies aligned with overarching marketing goals, including segmentation, targeting, and lifecycle management.
2. Campaign Management: Plan, create, and optimize various email campaigns, including newsletters, drip campaigns, product/category/service awareness, and automated workflows. Manage end-to-end campaign deployment and performance tracking.
3. Content Creation: Collaborate with the content and design teams to craft engaging and persuasive email content, subject lines, and visuals that align with brand standards and resonate with the audience.
4. Data Analysis: Monitor and analyze campaign performance metrics and utilize data insights to refine strategies to improve leading/lagging KPIs for each campaign (i.e. improve open rates, click-through rates, conversion rates, and overall campaign effectiveness).
5. Testing and Optimization: Conduct A/B testing on different campaign elements (subject lines, CTAs, content, etc.) to optimize performance. Implement continuous improvements based on test results and industry best practices.
6. Compliance and Deliverability: Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR) and maintain high deliverability rates by managing sender reputation, list hygiene, and email authentication protocols.
7. Technology Management: Manage relationships with email service providers (ESPs) and other marketing technology platforms, exploring new tools and features to enhance campaign performance. Evaluate and recommend new tools, technologies, and platforms that align with business goals.
8. Team Development: Mentor and lead the growing email marketing team, fostering a culture of innovation, collaboration, and continuous improvement. Collaborate with HR to recruit, train, and develop additional team members as needed.

METRICS

• To meet deadlines and objectives as agreed and typically described in quarterly reviews or project planning/tracking.
• To handle ongoing projects and day-to-day demands that are not identified in formal monthly objectives in a timely and accurate manner.

KNOWLEDGE & SKILLS REQUIRED

• Knowledge of Email Platforms preferred; Hubspot, Klaviyo, Salesforce, etc.
• Understanding of various attribution methods; first touch, last touch, multitouch. Cursory knowledge and experience in Martech landscape.
• Strong skills in Microsoft Office Suite or Google Workspace and ability to tell a comprehensive story using data.

QUALIFICATIONS

• Experience: Minimum of 5 years in email marketing with hands-on experience with building, executing, optimizing, testing email campaigns.
• Analytical Skills: Strong analytical and quantitative skills, with the ability to use data to drive marketing strategies and decision-making.
• Innovation: Proven ability to identify and implement new platforms, features, and technologies for marketing growth.
• Communication: Excellent communication and presentation skills, with the ability to articulate complex ideas to both technical and non-technical audiences.

EDUCATION & EXPERIENCE

Bachelor's Degree Required, Masters Degree Preferred.

PHYSICAL DEMANDS

• Continuous sitting resulting from computer usage for extended periods.
• Occasional walking (including to other departments and buildings), reaching, and lifting.