Lead Analyst

Epsilon; Wakefield (MA); On-site; USD 110,000 - 162,000; Full time

Benefits offered by this job

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Donation matching

Health coaching

Job summary

Epsilon is seeking a Lead Analyst of Identity Analytics in Wakefield, MA to drive KPI reporting, partner evaluations, and ecosystem impact forecasts for COREID. You will work cross-functionally with Decision Science Identity, Product, Engineering, and Data Partnerships to turn data into business insights and shape COREid enhancements and strategy.

We value curiosity, ability to manage multiple analyses, and fluency with SQL and data visualization tools as you build scenarios and present findings

Qualifications

• Master’s degree preferred in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline.
• 5+ years of experience in marketing or business analytics.
• Ability to work cross-functionally to achieve results.
• Ability to manage multiple analyses and projects independently.
• Curiosity and willingness to self-teach.
• Interested in applying analysis to make business decisions.
• Understanding of MarTech and AdTech industries preferred.

Responsibilities

• Own execution of identity analytical processes with limited supervision, including expected yield from new data sources and impact of ecosystem changes
• Perform exploratory analyses and proof of concepts for methods under exploration
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives based on various identity strategies
• Contribute insights and planning for further enhancements to COREid
• Work collaboratively and cross-functionally to develop analytical approaches to business questions

Skills

Cross-functional collaboration

SQL

Big data

Python/R

Data visualization (Tableau/Power BI)

Curiosity/self-learning

Education

Master's degree preferred

Tools

Spark

Hive

Scala

Job description

Overview

Epsilon’s award-winning COREID identity solution is the foundation of Epsilon’s industry-leading performance marketing solutions. As a Lead Analyst of Identity Analytics, you’ll be joining a small team with big impact. Your role will include reporting on KPIs for Epsilon’s identity, evaluating potential partners, and forecasting impact of ecosystem changes and new features. You will work cross-functionally with teams like Decision Science Identity, Product, Engineering, and Data Partnerships. Identity Analytics provides the analysis that ties Identity to business impact.

Responsibilities

• Own execution of identity analytical processes with limited supervision, including expected yield from new data sources and impact of ecosystem changes
• Perform exploratory analyses and proof of concepts for methods under exploration
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives based on various identity strategies
• Contribute insights and planning for further enhancements to COREid
• Work collaboratively and cross-functionally to develop analytical approaches to business questions

Qualifications

• Profile
  • Degree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline
  • 5+ years of experience in marketing or business analytics
  • Demonstrated ability to work cross-functionally to achieve results
  • Ability to manage multiple analyses and projects simultaneously and independently
  • Curiosity and willingness to self-teach
  • Interested in applying analysis to make business decisions
  • Understanding of MarTech and AdTech industries preferred
• Analytical
  • Experience presenting analytical findings and recommendations to non-analytical collaborators
  • Ability to extract insights from data sets and apply to business problems/decisions
  • Experience exploring and presenting data via enterprise data visualization software (e.g. Tableau, Power BI)
  • Sound critical thinking and problem-solving skills
• Technical
  • Advanced experience with SQL
  • Demonstrated big data experience
  • Spark, Hive, Scala preferred
  • Familiarity with other data tools such as Python or R preferred

Additional Information

When You Join Us, We’ll Create Something EPIC Together

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another, and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
• Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Benefits

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer.

Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas:

Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

Compensation Range: USD $87,100.00 - USD $161,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/23/2026.