Lead, AI Tools GTM Strategy

Google; Atlanta (GA); On-site; USD 186,000 - 269,000; Full time

Job summary

Google's Go-to-Market Operations (GTM) team ensures ads business strategy is executed smoothly at scale, partnering with ALCS and ABS&O to drive AI-driven transformation across the US, Canada, and LATAM.

The Principal Lead will coordinate with Global Product and Engineering, shaping roadmaps and delivering AI capabilities within Connect Sales. This role emphasizes cross-functional leadership, exec influence, and a strong GenAI focus.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 6 years of experience with an advanced degree.
• Experience transforming technology programs and leading change management to define user workflows and adoption.
• Experience with GenAI enterprise implementations.
• Experience in digital marketing/advertising industry.
• Product management experience from conception to launch and influencing roadmaps.

Responsibilities

• Own the strategy and prioritization of ALCS Connect Sales needs and shape global product roadmaps.
• Lead the activation strategy and align AI tools with sales motions for thousands of sellers.
• Define the AI innovation agenda and land GenAI use cases to transform ALCS workflows.
• Lead special projects such as researching emerging technology or defining new workflows.
• Coach the team and raise GenAI knowledge to ensure smooth operations.

Skills

GenAI experience

Product management

Change management

Digital marketing

Communication skills

Storytelling

Cross-functional leadership

Executive influence

Education

Bachelor's degree

Advanced degree

Tools

Connect Sales

Gemini CRM

Job description

Google's Go-to-Market Operations (GTM) team ensures ads business strategy is executed smoothly at scale, partnering with ALCS and ABS&O to drive AI-driven transformation across the US, Canada, and LATAM.

The Principal Lead will coordinate with Global Product and Engineering, shaping roadmaps and delivering AI capabilities within Connect Sales. This role emphasizes cross-functional leadership, exec influence, and a strong GenAI focus.