Lead, AI-Powered Ads Planning TPM

Amazon; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Amazon Ads is reinventing how advertisers plan media through AI-powered conversations. As a Senior Technical Program Manager, you’ll lead the development and delivery of planning capabilities within Ads Agent, Amazon’s AI-powered platform that helps media planners build and optimize strategies through natural dialogue from discovery to activation.

You’ll own end-to-end lifecycle of media planning skills across global marketplaces, coordinate cross-functional teams, define success metrics, and

Qualifications

• Strong program management experience leading AI/ML projects.
• Ability to define success metrics and evaluate model performance.
• Experience coordinating cross-functional teams and stakeholders.
• Comfort working in multi-market, fast-paced environments.

Responsibilities

• Own end-to-end delivery of media planning skills.
• Drive development lifecycle from beta to GA.
• Improve response quality via evaluation frameworks.
• Define skill-level metrics like task completion and accuracy.
• Coordinate UAT, onboarding, and go-to-market readiness.

Skills

End-to-end delivery

Stakeholder coordination

Data-driven decision making

Model evaluation

AI/ML collaboration

Job description

Amazon Ads is reinventing how advertisers plan media through AI-powered conversations. As a Senior Technical Program Manager, you’ll lead the development and delivery of planning capabilities within Ads Agent, Amazon’s AI-powered platform that helps media planners build and optimize strategies through natural dialogue from discovery to activation.

You’ll own end-to-end lifecycle of media planning skills across global marketplaces, coordinate cross-functional teams, define success metrics, and