Lead Adobe Target Developer

Capgemini; Malvern (Chester County); Vor Ort; USD 44.000 - 69.000; Vollzeit

Zusammenfassung

Capgemini in Malvern, PA seeks a Lead Adobe Target Developer to drive experimentation and personalization initiatives. You will own Target implementations, guide front-end delivery, and mentor teams across product, analytics and design.

The role emphasizes governance, reusable patterns and high-quality delivery to accelerate test cycles and improve personalization outcomes. Strong leadership and communication are essential.

Qualifikationen

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, personalization and audience setup.
• Experience implementing Target activities with custom code and integration patterns with analytics tools.
• Knowledge of Git-based development, branching, PRs, code review and release workflows.
• Ability to assess options, troubleshoot issues and propose scalable solutions.
• Strong communication and leadership to guide cross-functional teams and explain concepts.

Aufgaben

• Lead end-to-end Adobe Target implementation for A/B tests and personalization experiences.
• Configure Target activities, audiences, profile scripts, QA links and rules.
• Collaborate with product, analytics, design, AEM, MarTech to translate goals into implementations.
• Provide technical leadership and align teams on standards and delivery paths.
• Communicate tradeoffs, risks, dependencies and timelines clearly to stakeholders.
• Facilitate alignment for launch readiness and post-test learnings across partners.
• Define standards for code quality, QA, accessibility, performance and governance.
• Create reusable scripts, utilities and guidance to speed experimentation.
• Mentor developers on Target implementations and front-end standards.
• Utilize LLMs as a resource for development, documentation and efficiency.

Kenntnisse

Adobe Target

A/B testing

Front-end development

Leadership

Ausbildung

Bachelor's or master's in IT/CS or related field

Tools

Git

CI/CD

Jobbeschreibung

The Lead Adobe Target Developer is the senior technical lead for DLG’s experimentation and personalization work with Adobe Target as the primary area of expertise. This role designs, builds, tests and supports Target-driven A/B tests, personalization experiences and front-end implementations. The role also sets standards for quality, governance, reusable patterns and reliable delivery. Familiarity and/or experience with one or more Adobe Experience Cloud products such as AEP, AJO, AEM and Adobe Analytics is preferred.

Details:

This role combines hands-on Adobe Target development, front-end engineering, technical leadership and delivery ownership. The Lead Adobe Target Developer partners with product, business, analytics, design, AEM, MarTech and development teams to turn experimentation goals into scalable, measurable implementations. The role supports faster test delivery, stronger QA, consistent coding standards, team mentoring and improved personalization outcomes.

Duties and Responsibilities:

Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.

Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.

Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.

Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.

Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.

Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings.

Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.

Create reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.

Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.

Qualifications:

Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.

Strong hands‑on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.

Experience implementing Target activities using custom code, reusable scripts, front‑end components, QA utilities and integration patterns with analytics or measurement tools.

Working knowledge of Git‑based development, branching, pull requests, code review, deployment workflows and release readiness practices.

Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.

Strong communication and leadership skills with the ability to influence decisions, align cross‑functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.

Experience managing stakeholder relationships, driving alignment across cross‑functional teams and communicating status, risks, decisions and recommendations to leadership audiences.

Experience mentoring developers, leading technical discussions, creating documentation and supporting standards or governance for experimentation and personalization delivery.

Experience using LLMs as a complementary resource for development, troubleshooting, documentation and efficiency opportunities.

Preferred Qualifications:

Adobe Target Certified Professional, Adobe Target Business Practitioner or equivalent Adobe Target certification preferred.

Experience working with or familiarity with other Adobe Experience Cloud products such as Adobe Experience Platform, Adobe Journey Optimizer, Adobe Experience Manager, Adobe Analytics, CDP/IDR capabilities or related MarTech tools.

Experience connecting experimentation and personalization use cases across audience strategy, activation, content delivery, measurement, optimization and customer journey orchestration.

Experience in enterprise digital marketing, financial services, regulated environments or large‑scale personalization and experimentation programs.

Experience developing reusable patterns, technical documentation, onboarding materials, standards or governance practices for experimentation and personalization teams.

Special Factors:

We are not offering visa sponsorship for this position.

The pay range that the employer in good faith reasonably expects to pay for this position is $32.07/hour - $50.12/hour. Our benefits include medical, dental, vision and retirement benefits. Applications will be accepted on an ongoing basis.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information.

In addition, job duties require access to secure and protected client information technology systems and related data security obligations.