Lead Account Strategist

QVC, Inc.; Chester (Delaware County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k)

Tuition reimbursement

Employee discounts

Job summary

QVC Group in West Chester, PA, is seeking a Lead Account Strategist to translate business objectives into integrated marketing plans across Marketing, Merchandising, eCommerce, Finance and Analytics. You will lead cross-functional initiatives and partner with stakeholders to ensure strategies align with business goals.

The role requires identifying risks and opportunities from customer insights and market trends.

Qualifications

• 5+ years of digital marketing or digital commerce experience.
• Ability to present effectively to groups.
• Strong cross-functional collaboration with marketing, merchandising, eCommerce and analytics.

Responsibilities

• Lead development of integrated marketing plans for assigned business units.
• Serve as primary strategic marketing partner to stakeholders, aligning priorities and strategies.
• Interpret performance results and market trends to identify opportunities and risks.
• Coordinate complex cross-functional initiatives and drive alignment across teams.
• Create executive-ready communications and leadership-ready updates.

Skills

Digital marketing

Digital commerce

Stakeholder management

Job description

## Lead Account StrategistApplylocations: USA, PA, West Chester: QVCtime type: Full timeposted on: Posted Yesterdayjob requisition id: R83026Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.**Your Opportunity, Your Team**The Account Strategist supports QVC & HSN and serves as a strategic marketing partner to assigned business units, translating commercial priorities, customer insights, and performance trends into integrated marketing plans and recommendations that support business growth. This role leads cross-functional marketing initiatives from planning through execution, ensuring alignment across Marketing, Merchandising, eCommerce, Finance, Analytics, Brand, and other key stakeholders.The role is responsible for interpreting business needs, identifying opportunities and risks, and recommending marketing approaches, priorities, and best practices that improve effectiveness and business outcomes. The Account Strategist provides leadership through influence, planning discipline, and strong cross-functional collaboration, helping ensure marketing strategies are aligned to broader business objectives.**Where You'll Work**This role is **hybrid** and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.**What You'll Do*** Lead development of integrated marketing plans for the assigned business unit by translating business objectives, customer insights, promotional strategy, and channel opportunities into clear priorities and actionable roadmaps.* Serve as the primary strategic marketing partner to assigned business stakeholders, providing recommendations, resolving ambiguity, and ensuring alignment between business priorities and marketing strategies.* Interpret performance results, customer trends, and market dynamics to identify risks, opportunities, and optimization strategies; recommend actions that improve marketing effectiveness and business outcomes.* Lead complex cross-functional marketing initiatives and programs with broad visibility, coordinating stakeholders, managing dependencies, and driving alignment across multiple teams.* Develop and enhance planning tools, marketing calendars, briefing processes, and reporting frameworks that improve transparency, consistency, and operational effectiveness.* Create executive-ready communications, presentations, and business updates that synthesize plans, results, recommendations, and key decisions for leadership audiences.**What You'll Bring*** 5+ years of digital marketing or digital commerce/interactive experience* Relationship oriented* Must be able to present effectively to a group#LI-ST4Our **Total Rewards** package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.