Launch Strategy Lead, Rare Disease Biopharma

Lexeo Therapeutics, Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Lexeo Therapeutics, Inc. is seeking a strategic, data-driven marketer to lead LX2006 US launch planning and brand development.

You will partner with senior leadership to translate strategy into an integrated launch roadmap, defining KPIs and analytics to track performance. You will lead cross-functional teams across Commercial, Medical Affairs, Market Access, Regulatory, and Clinical to ensure timely launches and robust messaging.

Qualifications

• MBA or other advanced degree required.
• Minimum of 7 years of experience in biopharmaceutical marketing, including launch brands.
• Experience developing brand strategy, positioning and campaigns with agency management.
• Hands-on market research design and execution.
• Strong analytical skills with claims, forecasts and market sizing.
• Excellent project management and cross-functional leadership.
• Strong written and verbal communication for senior leadership.

Responsibilities

• Lead LX2006 launch strategy, brand planning and KPI definition.
• Drive cross-functional launch readiness with US and ex-US teams.
• Oversee primary market research and translate insights into strategy.
• Own competitive intelligence and updates to leadership.
• Direct brand development, naming, and campaigns across channels.
• Define prescriber targeting and treatment center readiness.
• Engage HCP and KOL with compliant plans and activities.
• Coordinate global launch planning and field materials.
• Support early commercial planning for LX2020 and budgeting.

Skills

Brand strategy

Market research

Analytical skills

Project management

Executive communication

Cross-functional leadership

Education

MBA or other advanced degree

Job description

Lexeo Therapeutics, Inc. is seeking a strategic, data-driven marketer to lead LX2006 US launch planning and brand development.

You will partner with senior leadership to translate strategy into an integrated launch roadmap, defining KPIs and analytics to track performance. You will lead cross-functional teams across Commercial, Medical Affairs, Market Access, Regulatory, and Clinical to ensure timely launches and robust messaging.