Launch Strategist

Shown Media; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Shown Media in New York is seeking a Launch Strategist to drive organic video launch strategies across LinkedIn and X (Twitter). This role encompasses creating viral campaigns, managing production flows, and optimizing engagement. Candidates should possess strong experience in crafting impactful content and the ability to thrive in fast-paced settings. A proven track record of successful launches is essential. Join our Emmy-winning team to make significant impacts with campaigns that reach millions.

Qualifications

• Proven experience creating viral content and campaigns.
• Deep understanding of what drives virality on LinkedIn and X (Twitter).
• Track record of launches that achieved meaningful organic reach.

Responsibilities

• Turn videos into events using viral growth principles.
• Own launch strategy end-to-end for campaigns across LinkedIn and X.
• Lead execution and production flow for timely content delivery.
• Design viral loops through creative distribution tactics.
• Analyze and optimize campaign performance.
• Coordinate across teams to ensure seamless campaign rollouts.

Skills

Viral content creation

Campaign strategy

Analytical skills

Creative thinking

Job description

About Shown Media

Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fundraises and product launches.

We specialize in campaigns that dominate X (Twitter) and LinkedIn feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.

See our work: https://shownmedia.notion.site/launchportfolio

The Role

We're looking for a Launch Strategist to own the strategy and execution of organic video launches across LinkedIn and X (Twitter).

This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification.

What You'll Do

• Turn videos into events Apply core viral growth principles (inspired by YouTube and beyond) to transform launches into must-watch moments.
• Own launch strategy end-to-end Develop and execute organic campaign strategies across LinkedIn and X.
• Lead execution and production flow Manage the post-production pipeline to ensure content ships on time and at a high standard.
• Design viral loops Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.
• Analyze and optimize Track performance, identify what's working, and iterate quickly to maximize reach and engagement.
• Coordinate across teams Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.

What We're Looking For

• Proven experience creating viral content and campaigns
• Deep understanding of what drives virality on LinkedIn and X (Twitter)
• Track record of launches that achieved meaningful organic reach
• Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
• Strategic operator who can own the full campaign—not just individual assets
• Fast-moving, adaptable, and comfortable operating in high-speed environments